gr8nola is a low-sugar granola featuring intriguing flavors including activated charcoal with chia and coconut; Matcha Vibes; Cinnamon Chair; and Golden Spice, said founder Erica Liu Williams. "I launched at the farmer's market and then got into hundreds of tech companies and retail stores in the natural channel."
While COVID-19 has forced tech workers to work from home, many have sought out the gr8nola online after first experiencing it at work, she claimed.
"We're super excited to be doubling down on direct to consumer."
The three winners of FoodNavigator-USA’s annual trailblazers challenge present their kid-focused innovations to our expert panel for feedback on their products, branding, go-to-market strategies and business models.