Poppilu's 39% juice shelf-stable organic kids' lemonade line - available in Blueberry, Original Lemon, and Peach - contains 30 calories, 7g sugar (from the juice - there's no added sugar) and 100% of the DV for vitamin C, said founder Melanie Kahn, who said parents are looking for organic, no added sugar, but also low total sugar.
"Kids aged 6-12 are the highest indexing consumers of lemonade, but until now there's been no kids' lemonade brand."
The shelf-stable drinks - which come in an 8-count box (MSRP $3.99) are designed for the mainstream consumer - and feature organic apple juice concentrate as the #1 ingredient after water, followed by organic lemon juice concentrate, organic flavor, citric acid and ascorbic acid (Vit C), organic aronia juice concentrate, and monk fruit extract.
Launched at Walmart in the spring, Poppilu has also secured listings at Ahold, Albertsons, Kroger, and Target.
The three winners of FoodNavigator-USA’s annual trailblazers challenge present their kid-focused innovations to our expert panel for feedback on their products, branding, go-to-market strategies and business models.