Miguel Patricio, Kraft-Heinz: Turbo-charged e-commerce sales, sustainability a must-have
Miguel Patricio, CEO, Kraft-Heinz: The way consumers buy goods has fundamentally changed. We always expected e-commerce to grow, but COVID has turbocharged this dynamic. We’re selling more online than ever before and are about 5 to 7 years ahead of our pre-COVID projections.
Environmental Social Governance (ESG) will no longer be seen as a standalone priority for CPG companies, but one that integrates into everything they do. Whether related to innovation, ingredient sourcing, packaging or consumer health and wellness, ESG issues have become priorities across our company. It’s become an important component of my evaluation – rightly so!
Some COVID-era changes are here to stay, especially when it comes to consumers feeling safe when dining away from home. With this in mind, our iconic HEINZ foodservice condiment dispenser is being reimagined with sensor technology that eliminates touch for the consumer. It also integrates perfectly into our sustainability focus by helping to reduce packaging.
