Billy Bosch, founder & CEO, Iconic Protein: DTC, plant based, immunity, and keto are all on fire. We're so into these trends that we actually developed a line of plant based protein immunity drinks that are keto, which we're launching DTC in the spring. We call it ICONIC Immunity, keep your eyes out!
There are so many things that can keep a founder up right now. The list can seem endless": Keeping track of the changing direction of consumer trends as we go in and out of lockdowns, raising money, and finding (+keeping) the right people usually top the list.