Jamba Dunn, founder & CEO, Rowdy Mermaid Kombucha: We are incredibly attuned to sustainably harvested functional plant-based ingredients, such as immunity-boosting mushrooms and natural postbiotics. The emergence of regenerative organic functional ingredients has also been very inspiring.
Similarly, the growth of alternative cell-based meats, such as the recent news regarding Eat Just lab-grown chicken in Singapore, is encouraging and continues to propel the plant-based category. Finally, we're also watching the DTC revolution that will continue to be a post pandemic staple of consumerism.
In 2020 we became a national brand and understanding how to communicate authentically to our consumers across channels has become our everything. Keeping up team and office morale during periods during which we have no control over market forces has also been challenging.