Consumers who ordered groceries online and picked them up at stores before the coronavirus outbreak are more likely to revert to shopping in stores after shelter-in-place orders are lifted, while those who tried ecommerce for the first time during the...
Even as sales and consumer perception of the quality of USDA organic certified continue to grow, new consumer research from the Hartman Group suggests the label’s long-held status as the gold standard may be starting to slip.
Even before the coronavirus pandemic paused face-to-face meetings and tradeshows, startups that couldn’t afford the high entrance fees to some of the food and beverage industry’s most prominent shows struggled to catch and keep investors’ attention –...
Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according...
As Americans tentatively emerge from lockdown, the industry is likely to face a very different consumer landscape. How might tighter household budgets change consumer priorities and behaviors? Will ‘Big Food’ really stage a comeback? Will habits (stress...
Instore demos - a key tool for many emerging brands to encourage trial and raise awareness – were one of the first things to go when COVID-19 hit, with multiple retailers discontinuing them until further notice. However, Costco is planning a gradual...
To remain relevant to consumers as they navigate the ongoing coronavirus pandemic, the economic downturn and the anti-racism movement sweeping America, food and beverage brands need to shelve their current marketing playbooks and potentially any pre-set...
Food Allergy Research and Education (FARE), the world’s largest private source of funding for food allergy research – has met with the FDA to share its concerns over the agency’s recent move to temporarily allow manufacturers to make minor formulation...
While not everyone is convinced that recent surging sales for some legacy food brands mean ‘Big Food’ is staging a comeback, some habits developed during the pandemic could be sustained, and brands such as Campbell Soup are well-placed to exploit them,...
No longer able to rely on conferences, in-store demos or serendipitous meetings to raise awareness of a new business or product, entrepreneurs increasing are connecting with each other, mentors and consumers through subscription-based online platforms...
Many food and beverage companies are joining the fight against racism in America by temporarily pausing sales, using their voices and positions to raise awareness of systemic racism in the US, donating profits and pulling advertising from platforms that...
Miriam Ueberall recently joined The Kraft Heinz Company to head up research and development for the group’s international zone. FoodNavigator speaks to her about how innovation and product development is at the heart of Kraft Heinz’s turnaround plans.
Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly...
After years of living in the shadow of well-funded and aggressively marketed pistachios, almonds and walnuts, Oregon hazelnuts are now ready to inspire manufacturers and consumers as the star ingredient in new products thanks to a new cultivar and a steady...
“Gut feelings” often form the foundation of startups, but to scale a business successfully, especially in times of crisis, entrepreneurs need more than that – they need data that shows where their brand fits in the competitive landscape and where consumers...
