Beverage

Consumers say it’s natural if it comes from a plant: PureCircle

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

By Maggie Hennessy

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels. 

Natrose I flavor shows promise with stevia blends

Natrose I flavor shows promise with stevia blends

By Maggie Hennessy

Aiming for a lower cost way to boost flavor and mouthfeel of stevia extract, sweetener supplier Sweet Green Fields (SGF) launched Natrose I natural flavor at last month’s IFT 2014 show in New Orleans. 

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

The children are our future (in tea), says Packaged Facts

The children are our future (in tea), says Packaged Facts

By Maggie Hennessy

Tea isn’t just for grown-ups anymore, as instant and ready-to-drink teas are paving the way for strong positioning among families, children and teens, according to a recent report by market research firm Packaged Facts.

Bloomberg’s big soda cap is dead

Bloomberg’s big soda cap is dead

By Maggie Hennessy

New York’s highest court has refused to reinstate New York City’s controversial limit on the sale of large sugary beverages, effectively killing the city’s final appeal. 

Is your product ready for nutrition label changes?

Insights from IFT 2014

Is your product ready for nutrition label changes?

By Maggie Hennessy

Food and beverage manufacturers are holding their collective breath in anticipation of the proposed changes to the Nutrition Facts panel put forth by the Food and Drug Administration and likely to be finalized next year. 

Packaged Facts: why there's still growth in protein

Macho yogurt, nuts & eco-eating: why there’s still growth in protein

By Maggie Hennessy

Growing consumer interest in positive nutrition, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to a bright future for protein-rich foods and beverages,...

FDA probe threw 'wet blanket' over caffeinated food trend, but consumers still crave energy, says Datamonitor

FDA probe threw 'wet blanket' over caffeinated food trend, but consumers still crave energy, says Datamonitor

By Elaine Watson

The flow of caffeinated foods hitting the US market “slowed to a trickle” after Wrigley pulled its Alert Energy gum in the wake of the FDA probe into caffeine, says Datamonitor. But it’s too early to write off this trend just yet, as consumers still crave...

Protein, sugar and hybrid products: Innova teases IFT agenda

Trendspotting from Innova Market Insights

Protein, sugar and hybrid products: Innova teases IFT agenda

By Maggie Hennessy

Can anything top protein? What’s a “silver consumer” and why should we care? Would salty caramel work in a soft drink? Innova Market Insights teased a very full agenda of trendwatching presentations at next week’s Institute of Food Technologists’ (IFT)...

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