Beverage

Dr Pepper Snapple is pinning its hopes on a CSD revival via its low-calorie TEN platform

CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE

Dr Pepper Snapple risks ‘big swing’ on critical TEN calorie platform

By Ben BOUCKLEY

Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.

Kent: 'Personally committed' to leveraging Coke's resources to tackle obesity

Coke boss ‘personally committed’ to tackling obesity

By Elaine WATSON

Coca-Cola chief executive Muhtar Kent says he has resolved to find “meaningful solutions to the complex issue of obesity” and is “personally committed” to leveraging the company’s resources to tackle the problem.

The 17 oz FitPro Plus with 40g protein targets hardcore users, while the 11oz Daily variant with 26g protein targets regular gym goers or anyone looking for more protein. Because it is packaged in an aseptic environment, FitPro is shelf-stable for 16 months.

Big Interview: Brad Kloss, founder and CEO, FitPro

FitPro: Is there room for a new player in the RTD protein shake market?

By Elaine WATSON

Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money.

PepsiCo bids to crank up AMP energy a notch

PepsiCo bids to crank up AMP energy a notch

By Ben BOUCKLEY

PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.

Soda makers should work harder to encourage customers to switch from their full-sugar options to their diet or reduced sugar variants, says CCPHA

Seven things soda makers should do to tackle obesity…

By Elaine WATSON

While cynics might not be persuaded by Coke’s new ads promoting the role it is playing in tackling obesity, the soft drinks industry is increasing efforts to help consumers make ‘informed choices’ through calorie labeling and more no or low sugar options.

IN 2002, Eric Schnell launched Steaz, the first carbonated green tea and USDA-certified organic soda and energy drink lines in the US. In 2011, he co- founded I AM enlightened nutrition, an all-natural line of liquid dietary supplements and launched new business venture, MetaBrand

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Hot chocolate tastes better in an orange cup: study

Hot chocolate tastes better in an orange cup: study

By Ben BOUCKLEY

Recent research shows that the color of beverage containers influences consumer enjoyment, with results indicating that orange and dark-cream colored cups enhanced the flavor, sweetness and aroma of hot chocolate.

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