Healthy Foods

Farmhouse Culture rebrands to reach younger consumers, highlight organic

Farmhouse Culture rebrands to reach younger consumers, highlight organic

By Elizabeth Crawford

To attract a broader base of younger consumers and “get credit” for only using organic ingredients, the fermented food and beverage manufacturer Farmhouse Culture has overhauled its branding with brightly-colored, playful packaging and a prominent new...

©GettyImages / Cavan Images

FMI: US grocery shoppers frequent more stores per month

By Mary Ellen Shoup

Consumers visit at least four different retail banners to grocery shop in a typical month, an increase from last year, according to the Food Marketing Institute's US Grocery Shopper Trends report.

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