Healthy Foods

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Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

SIRE Biosciences recently acquired PlantFuel Inc. (products featured above). Photo Credit: PlantFuel Inc.

Eat Beyond adds SIRE Bioscience to portfolio

By Mary Ellen Shoup

Eat Beyond Global Holdings, a public investment issuer focused on the global plant-based and alternative food sector, has made an investment in CPG life science company SIRE Bioscience.

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

Photo Credit: ReGrained

ReGrained proves mainstream market appeal for upcycled foods

By Mary Ellen Shoup

With a new puffs line in several points of distribution, a line of baking mixes in the works, and plans to convert oat milk byproduct into finished product applications later this year, ReGrained is building a case for the mainstream viability for upcycled...

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