Clean label

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

ShopRite rolls out Bowl & Basket private label: CPG companies led on branding in the past, but ‘that paradigm is shifting’

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

By Elaine Watson

New private label ranges featuring a more “modern, upscale aesthetic” will help to “redefine how customers see ShopRite,” claims the East Coast retailer, which is consolidating multiple private label lines under its new Bowl & Basket and Paperbird...

Picture courtesy of Xoca

Xoca builds functional beverage brand around upcycled cacao fruit

By Elaine Watson

Xoca (pronounced sho’ka) is hoping to stand out in the notoriously competitive functional beverage set with a new line of sparkling, “slightly fermented” drinks made with 50% juice from cacao fruit, the nutrient-rich pulp surrounding cocoa beans that...

Picture courtesy of Lupii

Former PepsiCo exec bets big on lupini beans with new snack brand

By Elaine Watson

Lupin or lupini beans, which Italians enjoy pickled as a bar snack, are high in protein, high in fiber, and super low in carbohydrates, but are still a novelty this side of the Atlantic, something New York-based startup Lupii hopes to change by showcasing...

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