After blowing through its $10,800 Kickstarter goal within a few hours, Sated – the brand behind newly-introduced ready-to-drink (RTD) ‘keto meal shakes’ – believes betting big on the keto diet trend will propel the brand to a wider audience including...
The Campbell Soup Company continues to present its V8 vegetable and fruit juice portfolio as a modernized, functional beverage brand, most recently with the launch of V8+Hydrate, made with sweet potato juice.
Back-to-school season is in full swing, which means parents are stocking up on convenient lunchbox favorites, after school snacks and filling-but-fast breakfast options – helping to fuel a summer high of nearly $15.9 billion worth of fast-moving consumer...
The American Academy of Pediatrics is calling on FDA to undertake “urgently needed reforms” to the current regulatory review process for food additives to limit the risk of adverse health effects that correlate with the use of some colorings, flavorings...
The founder of startup A Dozen Cousins doesn’t want consumers to have to choose between cultural products they grew up eating and loving and healthy foods that are “better for them,” which is why he is launching a natural food brand that blends recipes...
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What’s the motivation behind consumers’ snacking habits? According to Mintel research, 50% of US consumers said the top reason they snack is to treat themselves, and 28% agree that taste is more important than health when choosing a snack.
With sales of yogurt flattening but consumer demand for high-protein, high-fat foods that are convenient still on the rise, several brands are launching updated versions of cottage cheese as an easy side-step for yogurt-lovers who want something new....
South Africa-based Green Cell Technologies has signed an exclusive global licensing agreement with Citrosuco - one of the world’s largest orange juice producers - to use its Dynamic Cellular Disruption (DCD) technology: a novel process that breaks up...
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning probiotic oatmeal and butter coffee creamers to flank steak jerky and keto-friendly pizza.
To the casual observer, ‘cleaning up’ food labels sounds like an eminently sensible thing to do. After all, who wants to ingest anything ‘dirty?’ But what, precisely, are these grubby imposters apparently lurking in our foods and beverages?
Freshness of food has become the top purchase driver for millennials (aged 23-40) and Gen Z (aged 11-22) reflected by a declining conventional snacking category and a rise in fresh perimeter-of-the-store sales.
According to recent research from Innova Market Insights, consumers are making more mindful choices about their diets and it is changing how they evaluate products, including pushing them to look more closely at ingredient decks and to consider the product’s...
FBOMB, an emerging macadamia nut butter brand, is entering its first brick-and-mortar retail locations this month with new distribution deal with The Vitamin Shoppe.
Parents are monitoring sugar content in their kids’ food and beverage products more closely than ever, presenting traditional ‘kid-friendly’ categories such as juice with an opportunity to create more low- to no-sugar options.
