Clean label

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

The HUEL RTD bottle is 100% recyclable and currently made of 25% recycled plastic with the intention of increasing that percentage, the company said.

NEWS IN BRIEF

Huel ups convenience factor with RTD beverage launch

By Mary Ellen Shoup

HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.

Freedom Foods taps RDs to spread the word about prebiotics

Freedom Foods taps RDs to spread the word about prebiotics

By Elizabeth Crawford

By tapping registered dietitians at retailers and in local communities, Freedom Foods has magnified the impact and reach of its recent launch in more than 2,000 stores in the US of nutritional bars and cereals featuring BarleyMax – a unique grain packed...

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