Instant smoothie brand kencko is helping consumers get their daily five servings of fruits and vegetables (as recommended by the USDA) with an on-the-go solution: shaking up packets of flash-frozen, slow-dried produce with 10-ounces of water, milk, or...
Nut butter brand Wild Friends Foods and organic instant tea company Cusa Tea have both received undisclosed cash injections from New York-based investor S CAP, which the brands will put towards accelerating distribution and product development.
Humming Hemp is on a mission to increase household penetration of hemp food products and is targeting mainstream consumers through conventional retail channels including a nationwide distribution deal with Kroger later this year.
New consumer research from Health Focus International shows that perceived health benefits and taste preferences are more significant purchase drivers for plant-based foods and beverages than sustainability or animal welfare concerns, echoing recent research...
Insect protein remains frustratingly niche, and cell-cultured meat – while groundbreaking - could be a tough sell. But plant-based meat is something mainstream consumers can understand and embrace, provided products truly deliver on taste and price, argues...
Better-for-you brands and policy makers who want to redirect mainstream Americans to healthier food and beverage choices likely will be more successful if they meet the consumer first where they are and then guide them through change incrementally, according...
Unlike most companies that develop new products under a veil of secrecy to protect against competitors stealing their idea before they go to market, the co-founders of the startup Prime Roots are taking a unique community-driven approach to co-create...
GNT Group's new line of EXBERRY food colors includes more intense shades of red, including 'vivid red', 'purple plum', 'veggie red', and 'brilliant pink' made from fruits and vegetables such as carrots, blackcurrants,...
Simplified Superfoods founder Jamie Snydel is making breakfast simpler and healthier for busy adults with 'superfood' packets that can be incorporated into smoothies, oatmeal, banana bread, and other breakfast items.
To attract a broader base of younger consumers and “get credit” for only using organic ingredients, the fermented food and beverage manufacturer Farmhouse Culture has overhauled its branding with brightly-colored, playful packaging and a prominent new...
The Cereal School sugar-free cereals have taken off in online sales (selling out of stock multiple times since launching in November last year). Now the brand is hitting its stride ready to take on the wave of new customers, says co-founder Dylan Kaplan.
The bar category is awash with increasingly sophisticated functional offerings engineered to deliver a fixed amount of protein, net carbs, or the latest on-trend ingredient, says the CEO of Bobo’s, which makes oat bars he readily admits “anyone could...
US retail sales of organic food continue to increase (reaching nearly $50bn in sales last year) but at a slower pace than years past, according to a Rabobank report.
