Despite widespread scientific agreement that genetically modified foods are safe to consume, the vast majority of Americans disagree and are unlikely to change their opinions unless they can first be convinced to open their minds, according to new research....
Young consumers (18- to 34-years-old) or ‘Generation Yum’ (a term coined by food author Eve Turow) are growing increasingly interested in learning where their food comes from and care more about animal welfare than older generations, recent research by...
Laird Superfood, maker of fortified non-dairy coffee creamers containing a full range of MCTs, has closed $32m in a private funding round led by co-working tech company WeWork, which the company intends to use for product development and to make small...
Olipop – a sparkling soda featuring 9g fiber per 12oz can – is targeting consumers seeking low sugar beverages with functional benefits and a more accessible flavor profile (and price tag) than kombucha, say the founders, who recently raised $2.5m to...
While there will always be a place in consumers’ hearts – and cups – for freshly brewed classic teas such as English breakfast and tisans like chamomile, shoppers increasingly are looking for premium, innovative options and formats that allow them to...
Food trendspotting is a round-the-clock practice for Campbell’s executive chef, Maria Gamble and her culinary team, who are tasked with finding ways to incorporate new flavors, textures, and ingredients into the company’s product portfolio that will spark...
Califia Farms – best known for its almond, coconut, and cashew milks - has moved into the rapidly-growing* oatmilk category with a barista blend launching in February, and an unsweetened oatmilk launching in April.
First time entrepreneurs often lament that if they had known how much work it would take to launch a startup they might not have done it, but the husband and wife duo and long-time industry veterans behind the plant-based protein brand Sweet Earth Natural...
Snackable egg brand PECKISH - the latest innovation to emerge from California-based brand incubator and investor Sonoma Brands – is expanding into the refrigerated snack section at select retailers, gyms, and corporate cafeterias across the country after...
The rise of diets – paleo, plant-based, Whole 30, keto, even ‘lazy keto’ – has created a challenging environment for food and beverage marketers trying to establish and grow a strong consumer following.
Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock Medical Center concluded.
While clean label remains a top-priority for consumers, the litany of associated free-from claims that have dominated marketing the past few years are not, suggests the founder of allergen-friendly snack startup Blake’s Seed Based.
Organic products have become much more accessible and popular, with consumers of all ages spending more on organic items compared to previous years (+9.5% in annual household spend on organic products in 2018 compared to 2017*).
An ongoing capital raise of $500,000 is helping Boulder, Colo.-based Rollin Greens “take on the freezer category” and give American comfort foods “a healthy twist,” by helping it expand its distribution, revamp its packaging to appeal to more mainstream...
While many big food companies are outsourcing innovation through venture capital arms and accelerators focused on external startups, Nestlé is innovating from within through an internal incubator that fosters the entrepreneurial spirit of its existing...
