Children’s brands that previously relied on “the nag factor,” impulse purchases or being the reward parents give children to behave in stores are pivoting their marketing to target adults now that most families send only one adult to the grocery store...
The middle of a global pandemic when many consumers are filling their grocery carts virtually may seem like a strange time to expand distribution in brick-and-mortar stores, but for the vitamin enhanced water brand KidsLuv the timing of its current rollout...
Higher costs associated with serving school meals to needy children during the coronavirus pandemic paired with reduced program participation are generating “crippling financial losses” that could compromise efforts to serve students next year unless...
Creating a healthy food environment that allows children to choose what and how they eat encourages positive, long-term eating habits and maintenance of a healthy body weight, according to a scientific statement from the American Heart Association.
With Expo West canceled and instore sampling off the menu for the foreseeable future, New York based high protein, low-sugar gluten-free startup Three Wishes Cereal decided to get creative…
Baby foods that mask the taste of vegetables may be doing children a disservice in the long run who never learn to like the taste of broccoli, spinach, or brussel sprouts later in childhood and even, adulthood, according to Penn State researchers.
Partnership for a Healthier America (PHA) is teaming up with baby and kids food manufacturers, early childhood educators, and other key stakeholders under its 'Shaping Early Palates Initiative', which aims to disrupt the marketplace of childhood...
While "banana bread is having a moment" during the lockdown, most consumers that didn't previously have great cooking skills are "not turning into gourmet chefs," and when it comes to dinnertime, they're looking for 'heat-and-eat'...
The US Department of Agriculture is making it easier for low-income participants in the Women, Infant and Children Supplemental Nutrition Program to fill their grocery carts despite lingering shortages of program-eligible food staples due to panicked...
While the federal government has taken several steps in recent weeks to help feed low-income children during the ongoing coronavirus pandemic, a leading public health advocate argues more must be done to protect the one in 10 children facing food insecurity...
After discovering juice, juice drinks and flavored water labels and claims are “virtually indistinguishable” from one another, researchers recommend FDA revise labeling regulations for children’s beverages to help consumers make healthier choices.
When it comes to creating snacks that are irresistible to children and parents alike, the mission-based brand This Saves Lives says its recipe for success combines equal parts indulgent flavors and whimsical packaging for kids, plus for parents a pinch...
The challenges of feeding healthy food to children who are notoriously picky eaters often are compounded when an allergy is added into the mix – which is why when the founder of the gluten-free baked goods brand Mikey’s introduced a line of stuffed pockets...
New York-based global investment firm Grays Peak Capital has acquired baby and toddler food brand Nosh Foods for an undisclosed. Nosh Foods will remain as a standalone brand but as a subsidiary of parent company NuturMe Holdings.
A controversial USDA proposed rule to “simplify” school meal standards by allowing less fruit, fewer whole grains and less diverse vegetables to be served at breakfast and lunch could negatively impact students’ academic performance and health, according...
A study led by researchers at Brigham Young University (BYU) found that the energy and calories burned during youth programs is often nutritionally undermined by the types of snacks kids commonly receive as a post-game routine.
Adolescence is a key window of brain development, and it also happens to be one of the most vulnerable times when it comes to nutrition as teens exercise increased social autonomy and are more prone to making poor food choices, according to new study.
NutteeBean, which was recently selected for PepsiCo's Greenhouse accelerator, says its high protein and fiber fava bean snacks are making healthy eating easier. "Snacks do not have to be junk food," says its CEO.
Nurture Life is shaking off its past utilitarian appearance and adopting a bold, vibrant brand identity that speaks directly to kids, said co-founder of the Chicago-based kids meal delivery service, Jennifer Chow.
With a fresh capital raise led by existing investors, Kidfresh CEO Matt Cohen says it has become the leader of the better-for-you frozen kids food category but has ambitions to become the brand of choice within the broader frozen kids food category,
Poppilu – which has added a fresh twist to the lemonade category with the addition of antioxidant-packed aronia berries – is moving into the kids’ beverage aisle with the launch of what it claims is the first lemonade brand for kids in 1,295 Walmart stores...
Whole grain consumption among kids (aged 5-19 years) has been steadily increasing over the past 15 years, surpassing whole grain consumption at home, according to research from USDA Economic Research Service (ERS) and the University of Georgia.
Unilever has pledged to stop marketing and advertising foods and beverages to children under 12 in traditional media, and below 13 via social media channels.
PB&J is an all-American classic… but what about CB&J? If you combine roasted chickpeas and sunflower seeds with olive oil and a dash of coconut sugar and sea salt, the net result (‘chickpea butter’) is remarkably similar to peanut butter, minus...
Fruit pouches are light, convenient, and fun. Right now, however, despite the best efforts of organizations such as TerraCycle, most of the them end up in landfill, says the firm behind GoGo squeeZ, which is promising to bring a recyclable version onto...
A new study, analyzing National Health and Nutrition Examination Survey (NHANES) data, found that infant grain consumption was generally associated with higher nutrient intakes across a broader set of food categories.
Packed lunches from home have typically been considered the healthier alternative to meals provided by the school cafeteria, but a recent study found that bringing lunch from home doesn’t always mean a child is eating a nutritionally-balanced meal.
A study found that kids are more than twice as likely to make healthy food choices after watching cooking shows featuring how to prepare healthy foods such as fruits and vegetables.
Baby food made using biodynamic and regenerative agriculture practices is becoming increasingly important to US consumers as parents become more aware, and wary, of things that don't make it onto product labels such as glyphosate residue.
Children and teens who drank whole milk (3.25% fat) compared to kids who consumed reduced-fat milk (0.1-2% fat) were less likely to be overweight or obese, according to a systematic review and meta-analysis led by St. Michael’s Hospital of Unity Health...
Consumers are demanding simple, wholesome, convenient snacks and mini-meals with cleaner labels, and you can’t get much simpler – or more nutritious - than eggs, says Phoenix-based startup Scramblers, which has developed what it claims is an industry...
Yumi, an early childhood nutrition and fresh meal delivery company which has grown 10x in the past year, has raised $8m in a funding round led by a who's who of category-disrupting direct-to-consumer brands including Warby Parker, Allbirds, Harry's,...
Ongoing concern about the long-term health consequences of too much sugar has many parents turning away from classic children’s beverages, and instead serving lower-calorie options traditionally considered for adults, according to recent research from...
Making your own superfood smoothies with fresh or frozen produce isn’t rocket science, but it can be “cumbersome and daunting,” say the founders of Everipe, a new-to-the world shelf-stable smoothie brand about to hit shelves at Walmart that promises to...
We know the plant-based alternatives trend is strong with adult consumers, but what about kids? Linkage Research & Consulting sees an immense untapped opportunity in plant-based food and drink products targeted towards kids.
The National School Lunch Program serves approximately 4.9 billion meals a year to children nationwide, and for many recipients it is their only source of nutrition, and yet, according to a new book by Jennifer Gaddis, the program is chronically underfunded...
Based on research from Canadian neurosurgeon Dr Teresa Purzner - best known for her pioneering work with novel approaches to tackle childhood brain cancer – Cerebelly seeks to give babies the key nutrients their growing brains need, exactly when they...
Foregoing purees that mask rather than highlight their vegetable and fruit content, Tiny Organics wants to help raise a generation of kids who recognize and prefer fresh, whole, and savory ingredients.
From 2003 to 2014, consumption of sugar-sweetened beverages (SSBs) -- fruit drinks, soda, sports/energy drinks, and flavored milks -- on a typical day declined significantly, according to a new study.
If you didn't make it to Chicago last week for the FoodNavigator-USA FOOD FOR KIDS summit, you missed an inspirational ensemble of industry experts, pediatricians, consumer health advocates, Chicago parents, market researchers and brand strategists,...
Unveiled at the 2019 FOOD FOR KIDS summit in Chicago this week, Ruckus and Co. lunchbox smoothies for kids were developed in the SnackFutures innovation hub at Mondelēz International, with the R&D and culinary expertise of CCD Innovation and the creative...
A new study found that nearly two-thirds of infants (61%) and almost all toddlers (98%) consumed added sugars in their average daily diets, primarily in the form of flavored yogurts (infants) and fruit drinks (toddlers).
Junk food advertising on kids’ television channels has not decreased since 2012 despite uniform nutrition criteria introduced by the Children’s Food and Beverage Advertising Initiative (CFBAI) in 2013, according to CSPI’s analysis of 72 hours of kids...
Which meals or dayparts do parents find the most challenging when it comes to finding something that's easy, affordable, healthy, AND appealing to feed to their kids? Breakfast? Lunch? Dinner? After school snacks?
Researchers from the National Institutes of Health found that sesame allergy is common among children with other food allergies, occurring in an estimated 17% of children with other food allergies.
Clean label used to mean avoiding anything ‘artificial’ on your ingredients list. Today, many consumers want brands to address things that don’t appear on the label, from heavy metals to pesticide residues, especially in food for their kids.
"With some persistence, very young children will eat salmon and kale," said Dr Erin Quann from Nestlé Nutrition at FoodNavigator-USA’s FOOD FOR KIDS summit last year. "But then we enter the chicken nuggets and French Fries phase...”
Drinks containing added sugars including fruit drinks and flavored waters, account for 62% of total kids’ drink sales ($2.2bn) in 2018, according to a new report from the Rudd Center Food Policy & Obesity at the University of Connecticut.
Human milk oligosaccharides (HMOs) are the “hot new thing” said an expert recently, as BASF announced the US launch of its 2’-FL (2’-fucosyllactose) ingredient, which is branded Prebilac.
West African foods from the ancient grain fonio to tigernuts and moringa; to refrigerated protein-packed snacks; chickpea butter; and more imaginative food for kids will all gain traction in 2020 according to buyers, product developers, category managers...
