Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how...
Kids’ products can often be divided into two groups, claims Chobani chief marketing and commercial officer Peter McGuinness: fun products that parents don’t feel great about buying, and ‘worthy’ products designed to appeal to parents but which lack appeal...
New parents are busy, demanding, and sleep-deprived (cranky). But if you make products that solve problems for them, they’re also far more likely than most consumers to tell other people about your brand, which is the kind of free marketing most start-ups...
Improved nutritional standards of The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) have been effective in reducing obesity risk in four-year-olds, according to a new study.
Young kids (aged 3 to 5) were found to be highly susceptible to overeating when given larger portion sizes, challenging the "self-regulation" theory, in which children are claimed to have a natural ability to respond to internal cues of hunger...
Partnership for a Healthier America (PHA) is leveraging the impact convenience stores can have on changing Americans' eating habits for the better through its partnerships with c-store chains and distributors.
Kids' meals at fast food chains are typically limited to chicken nuggets, pizza, or grilled cheese. In 2016, Panera Bread challenged the industry standard by introducing a revamped version of its kids' menu with more healthy soups and salads,...
Food and beverage brands targeting kids often promote their low sugar content, or highlight calcium for bones and protein for growing bodies. But what about the nutrients kids need to support the development of arguably their most important asset: the...
'People want to reflect their values in everything they do'
While the ‘buy one give one’ business model underpinning This Saves Lives presents obvious (margin-crushing) challenges for start-ups, its ‘go big or go home’ approach to conscious consumerism has been instrumental to its success, says co-founder Ryan...
A Bay area-based start-up founded by two food industry veterans is injecting functionality as well as fun into the kids’ yogurt segment - one of the few bright spots in an otherwise sluggish category – with the launch of Brainiac Kids: whole milk yogurts,...
Kashi has expanded its 'Kashi by Kids' line -- which launched with three kids' cereals last summer -- with soft baked snack bites made with a base combination of coconut flour, chickpeas, acai, and sweet potato.
Frozen kids meal brand Kidfresh is expanding into the breakfast category with a line of products rolling out in early April to address what CEO Matt Cohen calls 'the most intense time of the day' for parents.
The future of baby food – according to some brands at least – is fresh. But which business models make the most sense for new players in this small, but rapidly growing, chilled segment of the market?
Fresh Bellies entered the competitive HPP baby food market in 2015 with its line of savory refrigerated vegetable purees and has expanded its line to crunchy toddler snacks in order to 'age with' its consumer.
New York-based direct to consumer organic babyfood brand Little Spoon has raised $7m in a funding round backed by venture funds Vaultier7 and Kairos, Chobani founding member Kyle O'Brien, Tinder founders Sean Rad and Justin Mateen, Interplay Ventures,...
