A sharp and steady decline over the past 18 years of infant iron consumption uncovered by Nestlé’s long-term Feeding Infants and Toddlers Study reveals a threat to children’s brain development and learning capabilities as well as a significant market...
Children’s dietary patterns are mostly set by the time they turn 2 years old, which doesn’t leave a lot of wiggle room for indulging picky eaters if caregivers want their kids to grow up eating – and liking – a wide variety of healthy, nutrient-dense...
Despite higher interest in plant-based eating, Gen Z consumers are less likely to shop, prepare, and eat fresh vegetables than any other generation, according to Mintel research.
Companies hoping to break into the children’s food and beverage category may have a better shot at success by going direct-to-consumer with solutions that extend beyond kids to target the whole family than they do at breaking into and out on grocery retail...
When the coronavirus first shuttered schools and threatened more than 22 million children’s access to the free and reduced breakfast, lunch and snacks, on which they relied for nutrition, PepsiCo’s Food For Good joined other non-profits, government agencies,...
As illustrated by the diversity and record number of entrants to FoodNavigator-USA’s 2020 Food For Kids Trailblazers Challenge, innovation abounds in the children’s food and beverage segment, but funding and shelf space in stores – even digital ones –...
The market for functional yet fun drinks that parents feel good about giving their kids – and that kids want to drink – is narrow, and a pain point for many parents combing store shelves looking for something other than a juice, water, or milk product,...
Cow’s milk allergy is one the most common food allergies among infants and toddlers, yet very few formula alternatives exist for parents looking for a solution that eases their baby’s digestive sensitivities while matching the nutritional profile of breast...
COVID-19 has screwed up many a brand’s best-laid marketing plans for 2020 (how does a 'back-to-school' campaign work if kids are not actually going back to school?), but it’s also forced marketers to find creative ways to adapt to stay relevant,...
Kids are drinking less milk and juice as they get older, but what are they drinking instead, and is it good for them? How do parents evaluate what types of drinks are good for kids? What are parents looking for on food labels?
Do children like oatmilk and Beyond Burgers? Research* shows that US families with children over-index for plant-based milk and yogurt sales and that parents of children under 18 are more likely to think that plant-based proteins are healthier than animal-based...
After discovering a “staggering level of exposure” of fast food, candy, soda and other unhealthy branded foods and beverages on YouTube videos featuring and targeting young children, researchers from New York University are calling on the Federal Trade...
There’s been a lot of innovation in the baby and toddler food market in recent years, and many new brands target Gen Z and Millennials. But kids aged 4-11 often get overlooked, says Mavericks Snacks founder Livio Bisterzo, who hit CPG gold with Hippeas...
The US Food and Drug Administration has taken action against two companies that claim their products can help prevent children from developing food allergies. The claims turn the products into unapproved drugs, the Agency claims.
Building off the landmark LEAP (Learning Early About Peanut Allergy) study, food allergy advocacy group FARE (Food Allergy Research & Education), is launching the SEED (Start Eating Early Diet) study exploring early introduction of multiple allergenic...
