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General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

GoGo Squeez navigates the new normal of back-to-school shopping

GoGo squeeZ navigates the new normal of back-to-school shopping

By Mary Ellen Shoup

After months of adapting to the roller coaster of shifting business priorities caused by the coronavirus pandemic, GoGo squeeZ is entering another period of uncertainty: the back-to-school shopping season, typically a peak sales time and marketing push...

Three Wishes Cereal investors include RXBAR founders Peter Rahal and Jared Smith, and former president of Post Cereal Stephen Van Tassel (picture credit: Three Wishes Cereal)

WATCH: Three Wishes Cereal trials drive-thru sampling

By Elaine Watson

With Expo West canceled and instore sampling off the menu for the foreseeable future, New York based high protein, low-sugar gluten-free startup Three Wishes Cereal decided to get creative…

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