WEBINAR Oct 28: Kids and the plant-based trend

By Elaine Watson contact

- Last updated on GMT

WEBINAR Oct 28: Kids and the plant-based trend

Related tags: Food for kids, Ripple Foods, Rebellyous Foods, plant-based, plant-based meat, plant-based milk

Do children like oatmilk and Beyond Burgers? Research* shows that US families with children over-index for plant-based milk and yogurt sales and that parents of children under 18 are more likely to think that plant-based proteins are healthier than animal-based proteins.

So is there an untapped opportunity for plant-based brands to reach families with kids, or even develop products and brands specifically targeting children?

Do parents expect plant-based products for children to have extra vitamins or protein? And is price holding this market back?

Find out in part two of our FOOD FOR KIDS​ series tomorrow (Weds Oct 28 at 12 noon Central): Kids and the plant-based trend,​ where we’ll hear from:

  • Kyle Gaan​, research analyst at the Good Food Institute, ​who will present research on families and the plant-based opportunity.
  • Adam Lowry​, co-founder and co-CEO at Ripple Foods​, which is best known for its pea-fueled milks but also has a range of other products from frozen desserts to protein powder to creamers.
  • Kristie Middleton​, VP business development at Rebellyous Foods, ​which makes plant-based chicken nuggets for retail and foodservice customers, including schools.
  • Hema Reddy ​founder and CEO at Crafty Counter, ​which makes plant-based Wundernuggets for kids.
  • Marlena Hidlay,​ early life nutrition segment lead at DSM North America, ​which has developed a range of new product concepts for kids.
  • Mark Fahlin, ​business development manager at Cargill​, which supplies a range of plant-based proteins and other ingredients for plant-based foods.

Click HERE​ to register or watch all of the FOOD FOR KIDS sessions on demand.

kids plant-based speakers
Clockwise, starting top left: Kristie Middleton, Mark Fahlin, Marlena Hidlay, Adam, Lowry, Kyle Gaan, Hema Reddy

*Source​: FMI / IRI “Understanding the Plant-Based Consumer” (January 2020) - IRI Panel, Total U.S. All Outlet, 52 Weeks ending 11-03-19 , NBD Aligned (via The Good Food Institute)

Plant-based-meat-GettyImages-Aluna1
Picture: GettyImages-Aluna1

PLANT-BASED MEAT BY NUMBERS:​ According to new data from IRI and 210 Analytics, US retail sales of frozen and refrigerated plant-based meat combined were $85.5m in September 2020. By comparision, sales of conventional meat topped $5bn in September.

According to Nielsen data, US retail sales of fresh plant-based meat were up 126% year on year in the 30 weeks to Sept 26, while fully cooked plant-based meat sales (mostly frozen products) were up 38.5% year on year. 

However, regular fresh conventional meat sales were also up 28% year-on-year over the same 30-week period, which is significant given the relative size and maturity of this market by comparison.

OCT 21 - NOV 18, 2020      FIVE ONLINE EVENTS

Take a deep dive into the trends & companies shaping the future of kids’ foods

Related event

View more

Related news

Show more

Related products

show more

Consumers are ditching diets for intuitive eating.

Consumers are ditching diets for intuitive eating.

Fonterra | 02-Aug-2022 | Technical / White Paper

Interest in intuitive eating is reportedly gaining as much traction with consumers as the ketogenic diet. However, without similarly strict macronutrient...

Fonterra Keeps Your Ingredients Ahead of the Curve

Fonterra Keeps Your Ingredients Ahead of the Curve

Fonterra | 26-Jul-2022 | Technical / White Paper

With health and environmental concerns in mind, consumers’ commitment to purchasing organic products continues to grow. Whether your brand is starting...

Hemp Seed Protein for Meat Analogues

Hemp Seed Protein for Meat Analogues

Applied Food Sciences | 28-Jun-2022 | Technical / White Paper

Adopting a flexitarian lifestyle is more accessible today than ever, thanks to the rapid rate of product development for plant-based meat options. To help...

Related suppliers

Follow us

Products

View more

Webinars