So is there an untapped opportunity for plant-based brands to reach families with kids, or even develop products and brands specifically targeting children?
Do parents expect plant-based products for children to have extra vitamins or protein? And is price holding this market back?
- Kyle Gaan, research analyst at the Good Food Institute, who will present research on families and the plant-based opportunity.
- Adam Lowry, co-founder and co-CEO at Ripple Foods, which is best known for its pea-fueled milks but also has a range of other products from frozen desserts to protein powder to creamers.
- Kristie Middleton, VP business development at Rebellyous Foods, which makes plant-based chicken nuggets for retail and foodservice customers, including schools.
- Hema Reddy founder and CEO at Crafty Counter, which makes plant-based Wundernuggets for kids.
- Marlena Hidlay, early life nutrition segment lead at DSM North America, which has developed a range of new product concepts for kids.
- Mark Fahlin, business development manager at Cargill, which supplies a range of plant-based proteins and other ingredients for plant-based foods.
Click HERE to register or watch all of the FOOD FOR KIDS sessions on demand.
*Source: FMI / IRI “Understanding the Plant-Based Consumer” (January 2020) - IRI Panel, Total U.S. All Outlet, 52 Weeks ending 11-03-19 , NBD Aligned (via The Good Food Institute)
PLANT-BASED MEAT BY NUMBERS: According to new data from IRI and 210 Analytics, US retail sales of frozen and refrigerated plant-based meat combined were $85.5m in September 2020. By comparision, sales of conventional meat topped $5bn in September.
According to Nielsen data, US retail sales of fresh plant-based meat were up 126% year on year in the 30 weeks to Sept 26, while fully cooked plant-based meat sales (mostly frozen products) were up 38.5% year on year.
However, regular fresh conventional meat sales were also up 28% year-on-year over the same 30-week period, which is significant given the relative size and maturity of this market by comparison.