WEBINAR Oct 28: Kids and the plant-based trend

By Elaine Watson contact

- Last updated on GMT

WEBINAR Oct 28: Kids and the plant-based trend

Related tags: Food for kids, Ripple Foods, Rebellyous Foods, plant-based, plant-based meat, plant-based milk

Do children like oatmilk and Beyond Burgers? Research* shows that US families with children over-index for plant-based milk and yogurt sales and that parents of children under 18 are more likely to think that plant-based proteins are healthier than animal-based proteins.

So is there an untapped opportunity for plant-based brands to reach families with kids, or even develop products and brands specifically targeting children?

Do parents expect plant-based products for children to have extra vitamins or protein? And is price holding this market back?

Find out in part two of our FOOD FOR KIDS​ series tomorrow (Weds Oct 28 at 12 noon Central): Kids and the plant-based trend,​ where we’ll hear from:

  • Kyle Gaan​, research analyst at the Good Food Institute, ​who will present research on families and the plant-based opportunity.
  • Adam Lowry​, co-founder and co-CEO at Ripple Foods​, which is best known for its pea-fueled milks but also has a range of other products from frozen desserts to protein powder to creamers.
  • Kristie Middleton​, VP business development at Rebellyous Foods, ​which makes plant-based chicken nuggets for retail and foodservice customers, including schools.
  • Hema Reddy ​founder and CEO at Crafty Counter, ​which makes plant-based Wundernuggets for kids.
  • Marlena Hidlay,​ early life nutrition segment lead at DSM North America, ​which has developed a range of new product concepts for kids.
  • Mark Fahlin, ​business development manager at Cargill​, which supplies a range of plant-based proteins and other ingredients for plant-based foods.

Click HERE​ to register or watch all of the FOOD FOR KIDS sessions on demand.

kids plant-based speakers
Clockwise, starting top left: Kristie Middleton, Mark Fahlin, Marlena Hidlay, Adam, Lowry, Kyle Gaan, Hema Reddy

*Source​: FMI / IRI “Understanding the Plant-Based Consumer” (January 2020) - IRI Panel, Total U.S. All Outlet, 52 Weeks ending 11-03-19 , NBD Aligned (via The Good Food Institute)

Plant-based-meat-GettyImages-Aluna1
Picture: GettyImages-Aluna1

PLANT-BASED MEAT BY NUMBERS:​ According to new data from IRI and 210 Analytics, US retail sales of frozen and refrigerated plant-based meat combined were $85.5m in September 2020. By comparision, sales of conventional meat topped $5bn in September.

According to Nielsen data, US retail sales of fresh plant-based meat were up 126% year on year in the 30 weeks to Sept 26, while fully cooked plant-based meat sales (mostly frozen products) were up 38.5% year on year. 

However, regular fresh conventional meat sales were also up 28% year-on-year over the same 30-week period, which is significant given the relative size and maturity of this market by comparison.

OCT 21 - NOV 18, 2020      FIVE ONLINE EVENTS

Take a deep dive into the trends & companies shaping the future of kids’ foods

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