WEBINAR Oct 28: Kids and the plant-based trend

27-Oct-2020 - Last updated on 29-Oct-2020 at 10:41 GMT

Do children like oatmilk and Beyond Burgers? Research* shows that US families with children over-index for plant-based milk and yogurt sales and that parents of children under 18 are more likely to think that plant-based proteins are healthier than animal-based proteins.

So is there an untapped opportunity for plant-based brands to reach families with kids, or even develop products and brands specifically targeting children?

Do parents expect plant-based products for children to have extra vitamins or protein? And is price holding this market back?

Find out in part two of our FOOD FOR KIDS series tomorrow (Weds Oct 28 at 12 noon Central): Kids and the plant-based trend, where we’ll hear from:

Kyle Gaan, research analyst at the Good Food Institute, who will present research on families and the plant-based opportunity.
Adam Lowry, co-founder and co-CEO at Ripple Foods, which is best known for its pea-fueled milks but also has a range of other products from frozen desserts to protein powder to creamers.
Kristie Middleton, VP business development at Rebellyous Foods, which makes plant-based chicken nuggets for retail and foodservice customers, including schools.
Hema Reddy founder and CEO at Crafty Counter, which makes plant-based Wundernuggets for kids.
Marlena Hidlay, early life nutrition segment lead at DSM North America, which has developed a range of new product concepts for kids.
Mark Fahlin, business development manager at Cargill, which supplies a range of plant-based proteins and other ingredients for plant-based foods.

Click HERE to register or watch all of the FOOD FOR KIDS sessions on demand.

kids plant-based speakers — Clockwise, starting top left: Kristie Middleton, Mark Fahlin, Marlena Hidlay, Adam, Lowry, Kyle Gaan, Hema Reddy

*Source: FMI / IRI “Understanding the Plant-Based Consumer” (January 2020) - IRI Panel, Total U.S. All Outlet, 52 Weeks ending 11-03-19 , NBD Aligned (via The Good Food Institute)

Plant-based-meat-GettyImages-Aluna1 — Picture: GettyImages-Aluna1

PLANT-BASED MEAT BY NUMBERS: According to new data from IRI and 210 Analytics, US retail sales of frozen and refrigerated plant-based meat combined were $85.5m in September 2020. By comparision, sales of conventional meat topped $5bn in September.

According to Nielsen data, US retail sales of fresh plant-based meat were up 126% year on year in the 30 weeks to Sept 26, while fully cooked plant-based meat sales (mostly frozen products) were up 38.5% year on year.

However, regular fresh conventional meat sales were also up 28% year-on-year over the same 30-week period, which is significant given the relative size and maturity of this market by comparison.