Food labeling and marketing

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SPECIAL REPORT: Navigating the vanilla flavors market

By Elaine Watson

With vanilla bean prices skyrocketing in recent months, interest in alternatives with natural and clean label credentials is intensifying in mature markets in Western Europe and North America, although demand for artificial vanillin is still growing in...

Demand for protein snacks spurs innovation

Demand for protein snacks spurs innovation

By Elizabeth Crawford

Consumers want more protein and more snacks, yet according to recent data from Nielsen only 20% currently eat protein snacks – revealing a substantial marketing opportunity for innovative companies. Here are a few up-and-comers looking to fill the void.

Mott's Medleys Assorted Fruit Snacks: 'A tasty treat you can feel good about'?

Mott's fruit-flavored snacks: 'A tasty treat you can feel good about?'

By Elaine WATSON

Some fruit snacks are simply dried or baked fruit. Others are “essentially candy” masquerading as “nutritious and healthful” snacks, alleges a lawsuit taking issue with the way Mott’s fruit flavored snacks are marketed. But are consumers being duped,...

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