Labeling, Marketing & Advertising

Gut-health: Why this consumer trend is here to stay. GettyImages/Meeko Media

Gut health: Why this consumer trend is here to stay

By Donna Eastlake

Consumer appetite for gut-health friendly foods shows no signs of abating as understanding of its impact on overall health continues to grow. But how will this trend evolve and grow in the future?

© Mary Long / Getty Images

International Women's Day: Trends in women’s health

By Olivia Haslam

PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Source: Getty/	Betsie Van der Meer

Winter Fancy Food Show

Soup-To-Nuts Podcast: Sustainability takes center stage in storytelling

By Elizabeth Crawford

Sustainability may not be as highly prioritized as taste or price in purchase decisions for food and beverage, but research suggests it is increasingly important to consumers -- especially younger shoppers who are coming into their buying power.

Image Source: Getty Images/D-Keine

NPD Trend Tracker: From mandarin orange juice to AI-generated recipes

By Augustus Bambridge-Sutton

In this week's NPD Trend Tracker, we see how high orange juice prices have led to the development of mandarin orange juice, and the rise of generative AI has led to the creation of an AI cookbook. Furthermore, we see a rebranding from Mallow &...

Super Bowl ad winners and losers: Which brands came out on top?

Super Bowl ad winners and losers: Which brands came out on top?

By Ryan Daily

Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and...

Source: Eat Just, Inc.

Eat JUST relaunches condiment line after discontinuing in 2020

By Deniz Ataman

The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching...

Image source: Getty/urbazon

Super Bowl ranks high among holiday weekends, snacks take center stage

By Deniz Ataman

As Las Vegas prepares for the estimated $215bn economic growth from the additional 215,00 visitors for the Super Bowl, CPG companies and retailers have a significant opportunity to feature value-added offerings for viewers across the country, according...

Source: Source: Blume

How Blume developed itself as a post-coffee ritual brand

By Deniz Ataman

Alternative coffee brand Blume’s founder and CEO, Karen Danudjaja, started the adaptogenic latte blend brand in 2017 when she was looking not only for a delicious and functional coffee alternative, but an alternative ritual to coffee, she explained to...

Source: E. Crawford

Winter Fancy Food Show

Whoa Dough takes to the skies & schools to drive trial, boost retail velocities

By Elizabeth Crawford

While many entrepreneurs adopt a “sky’s the limit” mentality, few literally reach it the way that Whoa Dough did when American Airlines began offering its first class passengers the company’s better-for-you, plant-based and protein-packed cookie dough...

Image source: Getty/lucky-photographer

Arizona next state to propose cultivated meat censorship

By Deniz Ataman

Arizona, along with Florida and Texas, is the next state to propose stringent laws like censorship and bans for cultivated meat products, running the risk of “stifling the free market and their state’s economy," Curt Chaffin, GFI's director...

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