Food labeling and marketing

Outstanding Foods: 'We want to make it easier for everyone to eat more plant-based foods, not because they are being preached at or judged, but because they taste incredible...'

'We started by looking at where we could really own a category'

Ready to pig out (minus the bacon)? Outstanding Foods gears up for launch

By Elaine Watson

Vegan jerky is picking up steam, but hasn’t set the world on fire, yet. And while bacon-flavored potato and corn chips are a staple in the salty snacks aisle, they don’t pretend to replicate the taste and texture of a strip of bacon. But what if you could...

Datassential: Plant-based only works if its crave-worthy

What plant-based foods are trending in foodservice?

Datassential: Plant-based only works if its crave-worthy

By Elaine Watson

Plant-based is a hot trend in food marketing right now, but how is it playing out in foodservice, which ingredients are trending on menus, and what marketing resonates the best with diners?

Halo Top is answering consumers' needs for

What’s the real reason behind Halo Top’s success? Mintel explains

By Mary Ellen Shoup

‘Dieting’ and ‘reduced fat’ have become passé phrases in the world of packaged food replaced with terms like ‘clean label’ and ‘locally-sourced’, so what can explain low-calorie ice cream alternative Halo Top’s dramatic takeover of the frozen dessert...

Fear of competition – not consumer protection – behind Cattlemen's petition, claim plant-based, clean meat brands

Labeling framework for plant-based and clean meat should reflect modern technology and consumer trends, says GFI

Fear of competition – not consumer protection – is behind Cattlemen's petition, claim plant-based, clean meat brands

By Elaine Watson

A desire to protect its members, not consumers, is the primary motivation behind the US Cattlemen’s Association (USCA) petition to restrict use of the terms ‘beef’ and ‘meat’ to products from animals “born, raised, and harvested in the traditional manner”...

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