Food labeling and marketing

Mott's Medleys Assorted Fruit Snacks: 'A tasty treat you can feel good about'?

Mott's fruit-flavored snacks: 'A tasty treat you can feel good about?'

By Elaine WATSON

Some fruit snacks are simply dried or baked fruit. Others are “essentially candy” masquerading as “nutritious and healthful” snacks, alleges a lawsuit taking issue with the way Mott’s fruit flavored snacks are marketed. But are consumers being duped,...

IRI insights on Gen Z shopping suggest marketers need a new approach

IRI insights on Gen Z shopping suggest marketers need a new approach

By Elizabeth Crawford

Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new...

Follow us

Featured Events

View more

Products

View more

Webinars