Labeling, Marketing & Advertising

Younger consumers less engaged with condiments category, says Mintel

Younger consumers less engaged with condiments category, says Mintel

By Mary Ellen Shoup

The popularity of condiments soared during the pandemic as consumers used the products as an easy way to elevate an otherwise bland meal made at home, notes Mintel, which says that condiment brands must engage with younger consumers to ensure future long-term...

Snacking behavior holds strong in face of inflation, says Mondelēz

Snacking behavior holds strong in face of inflation, says Mondelēz

By Mary Ellen Shoup

In the face of inflation and consumer price sensitivity, Mondelēz International saw positive volume growth and price resiliency across its snacking portfolio especially in its core areas of snacking and chocolate, reported chairman and CEO Dirk Van de...

Frito-Lay: Flavor combinations and discovery drive snacking purchases

Frito-Lay: Flavor combinations and discovery drive snacking purchases

By Mary Ellen Shoup

Consumers have heightened interest in flavor twists and combinations (e.g. salty & sweet, tangy & spicy) and are less driven by brand recognition and familiarity when it comes to their snacking purchases, finds Frito-Lay North America in its recent...

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