Labeling, Marketing & Advertising

General Mills nears goal of 100% sustainably sourced palm oil

General Mills nears goal of 100% sustainably sourced palm oil

By Elizabeth Crawford

Through partnerships with small farmers, non-governmental organizations and other industry stakeholders, General Mills reports it is making progress towards its goal of sustainably sourcing 100% of its top 10 ingredients by 2020.

Outgoing SFA chairman on snacking trends, GMO labeling

60-second interview: Mark Singleton, outgoing chairman of the Snack Food Association; vice president of sales & marketing, Rudolph Foods

SFA outgoing chairman: The lines between meals & snacks are blurring; we’ve seen remarkable changes in consumption patterns

By Elaine Watson

According to the March 2015 report of the Dietary Guidelines Advisory Committee, most Americans now consume two or three snacks a day - news that came as no surprise to the outgoing chairman of the Snack Food Association, Mark Singleton. Elaine Watson...

The water lentil: The “world's most nutritionally complete and sustainable food source?

Lentein has more essential and branch chain amino acids than any other plant protein

Could the water lentil be the next big thing in plant-based protein?

By Elaine Watson

A new form of non-GMO plant-based protein boasting an amino acid profile comparable to whey, plus high levels of calcium and other nutrients, is now available in commercial quantities from Parabel Ltd, which has developed a proprietary process for producing...

Will 2015 be the year of tempeh?

Will 2015 be the year of tempeh?

By Elizabeth Crawford

Manufacturers are cautiously reinvesting in tempeh, which is well-positioned to capitalize on multiple growing consumer trends, but they realize that before it can take-off it must clear a major hurdle: Most consumers have never heard of it. 

Snack Out Loud’s pinto bean snacks: the next nut?

Snack Out Loud’s pinto bean snacks: the next nut?

By Maggie Hennessy

As many of today’s busy consumers are getting upwards of half their daily calories from snacks, they’re demanding more than ever from the category. So newcomer Snack Out Loud saw an opportunity to leverage the power of the yet untapped roasted pinto bean...

Hemp is the new superfood for vitamins and omega-3

Not just for hippies: Hemp's rising superfood status

By RJ Whitehead

Bursting with nutrients and boasting an impressive growth rate, the future of hemp seed is bright– but what’s the best way for manufacturers to cash in on a product that is connected – mistakenly but understandably – with an illegal drug?

Abe’s Market: natural for the masses

Abe’s Market: natural for the masses

By Maggie Hennessy

With a million customers nationwide and counting, online natural products retailer Abe’s Market looks to make it easier for natural products consumers to buy everything in one place by focusing on trial, convenience and value. 

Quorn vigorously denies allegations in wrongful death lawsuit

Quorn 'categorically rejects' allegations in wrongful death lawsuit

By Elaine Watson

Quorn Foods has launched a vigorous defense of its ‘mycoprotein’ meat substitutes in the wake of a wrongful death lawsuit filed in California by the parents of Miles Bengco, an 11-year-old boy alleged to have had a severe allergic reaction to one of its...

Coalition recommends label declaration for use of nanotechnology

Coalition recommends label declaration for use of nanotechnology

By Hank Schultz

A coalition of NGOs has released a policy recommendation on how companies should move forward on the use of nanotech in foods and supplements. The document recommends corporate transparency and label declarations for the use of this technology.

Can oatmeal save the cereal industry from slumping sales?

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

By Elizabeth Crawford

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.

Big Food is at a crossroads, says Hartman Strategy

Disrupt or die: Big Food is at a crossroads, says Hartman Strategy

By Elaine Watson

While ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial clout or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But are CPG’s biggest...

5 strategies for marketing to millennials

Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

Follow us

Products

View more

Webinars