Labeling, Marketing & Advertising

Welch’s wants to Concord the world

IFT annual conference

Welch’s wants to Concord the world

By Elizabeth Crawford

Welch’s is expanding its reach beyond finished consumer goods and into new countries with the launch last fall of its Global Ingredients Group. 

How to determine the best channel for a product launch

Summer Fancy Food Show

How to determine the best channel for a product launch

By Elizabeth Crawford

Where a product launches heavily influences its success, making understanding each channel’s unique rules and protocols essential to determine the best outlet for a new product, Ian Kelleher, director of strategic channels at Peeled Snacks told attendees...

10 strategies to accelerate new product growth

10 strategies to accelerate new product growth

By Elizabeth Crawford

The number of new products coming to market every year continues to shrink, but that doesn’t make cutting through the competition any easier, according to Larry Levin, executive VP and practice leader at IRI Worldwide. 

Setback for Coca-Cola in juice lawsuit mirroring POM v Coke case

Coca-Cola suffers setback in juice labeling lawsuit

By Elaine Watson

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.

Ardent Mills: 'Sprouted grains play into a deep emotional need for new beginnings, rebirth, and renewal'

'Sprouted grains have long term potential to be very big...' Ardent Mills

Sprouted grains: The next big opportunity for the grain chain?

By Elaine Watson

Sprouted whole grains could give the grain industry a real opportunity to claw back the initiative in the debate sparked by books like Grain Brain and Wheat Belly by tapping into demand for more nutrient-rich, minimally processed natural foods, but also...

Pope Francis weighs into the GMO debate

Pope Francis weighs into the GMO debate

By Elaine Watson

Pope Francis has weighed into the debate over GM crops, arguing that while he doesn’t believe there is any “conclusive proof that GM cereals are harmful to human beings”, he worries about their effects on the ecosystem, and argues that they have resulted...

Cheese could be the next health food, industry expert suggests

Cheese could be the next health food, industry expert suggests

By Elizabeth Crawford

The tide may be changing for cheese, as science helps re-position the dairy food as a protein-dense, calcium-rich, healthy snack rather than as a high-fat and -sodium food to be enjoyed in moderation, suggests a market trends expert. 

Tarte Asian Yogurt on carving out a niche in a crowded market

Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'

Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'

By Elaine Watson

When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after Greek. If you weren't already a brand on the shelf, you had...

NurturMe angles for pole-position in quinoa-based baby food category

NurturMe angles for pole-position in quinoa-based baby food category

By Elizabeth Crawford

A $1.5 million investment from EcoEnterprises Fund will enable NurturMe to expand its line of quinoa-based children's food as well as its social mission as a B-Corporation to improve sustainable agriculture in South America, a company executive said. 

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