Labeling, Marketing & Advertising

Picture: Qualisoy

Do we need new labeling conventions around fully hydrogenated oils?

By Elaine Watson

Fully hydrogenated oils (FHOs) do not create harmful trans-fats, and could replace partially hydrogenated oils (PHOs) in many applications. However, manufacturers are reluctant to use them because the word ‘hydrogenated’ has become “demonized”, argues...

FDA seeks comments on use of the term ‘natural’ on food labels

What is 'natural'? FDA finally weighs into the debate

FDA seeks comments on use of the term ‘natural’ on food labels

By Elaine Watson

Having studiously avoided this food labeling minefield for years, the Food and Drug Administration (FDA) has surprised many in the trade by seeking comments on the definition of a word that has launched a thousand class action lawsuits (well almost):...

Star Wars helps CPG food & beverages in battle for consumer attention

Star Wars helps CPG food & beverages in battle for consumer attention

By Elizabeth Crawford

As opening night of the latest installment of the Star Wars movies nears, grocery store shelves are becoming crowded with packaged foods and drinks decorated with the iconic characters in an attempt to capture consumers’ attention and drive sales. Here...

Is nitrite free processed meat possible for the mass market?

Is nitrite free processed meat possible for the mass market?

By Nathan Gray

While no single substitute for nitrite can replace all of its functions, a combination of emerging technologies and plant-based ingredients could be used to reduce or completely replace nitrite in processed meats, say researchers.

Tom Burkemper, senior director of merchandising at 7-Eleven, speaking at Food Vision USA

Food Vision USA 2015: the highlights...

Collaborative innovation can cut costs and jumpstart launches, 7-Eleven exec says

By Elizabeth Crawford

Collaborative innovation between retailers and manufacturers can jumpstart product development, generate substantial cost-savings and improve the success of a launch more effectively than either partner likely could achieve on its own, a senior director...

Healthy Brand Builders'President James Tonkin and The Coca-Cola Company's Rebecca Messina and Matthew Mitchell at SupplySide West.

SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

GOED exec on national campaigns, health claims, and El Niño

GOED exec on national campaigns, health claims, and El Niño

By Stephen Daniells

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.

Will ditching artificial ingredients give big CPG brands a boost?

What will ditching artificial ingredients really do for big CPG brands?

By Elaine Watson

While ditching ‘artificial’ ingredients may not transform the fortunes of flagging legacy brands, consumer survey data from Instantly suggests it may give consumers a warmer and fuzzier feeling about them, and convey the impression (deservedly or otherwise)...

Distinctions in yogurt, kefir abound at Expo East

Expo East in review

Distinctions in yogurt, kefir abound at Expo East

By Elizabeth Crawford

The yogurt category continues to evolve and expand with more refined varieties, including yogurt from sheep, goats and grass fed animals, as well as lactose free options. The kefir category also is expanding in tandem, as demonstrated by the array of...

Increased innovation needed to further drive tea sales in the US

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

By Elizabeth Crawford

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. 

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