Labeling, Marketing & Advertising

FOOD VISION USA: The highlights!

FOOD VISION USA: The highlights!

By Elaine Watson

If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges...

Source: Acosta

Holiday grocery spending on the rise, Acosta finds

By Elizabeth Crawford

Nearly three-quarters of US consumers will host a meal or a party this holiday season, and to ensure their guests leave jolly and full 57% of shoppers say they will spend more on groceries during this season than last, according to a new study by Acosta. 

Source: iStock

OTA hopes to “turn the corner” on organic supply shortages in 2016

By Elizabeth Crawford

The Organic Trade Association in 2016 will push forward several initiatives to help industry “turn the corner” on the supply shortages currently holding it back from meeting surging demand for organic products, the group’s CEO Laura Batcha says. 

Inside a No Frills store in Richmond Hill, Ontario. Photo: Raysonho/Wikimedia Commons

New study reveals Canadian attitude towards free-from products

By Adi Menayang

There’s a widening sense of distrust from Canadian consumers against food manufacturers, especially when it comes to free-from claims on packaging. A Mintel study conducted in September found that a whopping 65% of Canadians see the free-from label as...

Dole “reinvents” celery to boost fruit & veggie consumption

Dole “reinvents” celery to boost fruit & veggie consumption

By Elizabeth Crawford

Fresh produce provider Dole Food Co. hopes to boost Americans' fruit and veggie intake by expanding its “Get Up and Grow” healthy eating initiative and launching three new products, including “less stringy” celery.

FOOD VISION USA CEO vox pop: What is 'natural?'

FOOD VISION USA CEO vox pop: What is 'natural?'

By Elaine Watson

The FDA has just cranked open Pandora’s box with its surprise bid to explore a working definition of ‘natural’ on food labels. As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage CEOs to find out what they think it means,...

Source: Go Gourmet

Food for kids!

Go Gourmet helps pouches grow-up from baby food to snacks for school-children

By Elizabeth Crawford

Go Gourmet wants to “up the ante” in the applesauce and fruit cup aisle with its “superfood snack” Slammers – premium fruit and veggie purees for school-aged children in pouches that pose a triple threat with taste, nutrition and personality, says CEO...

Label Insight: SmartLabel is not just about QR codes…

Label Insight: SmartLabel is not just about QR codes…

By Elaine Watson

While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food’ to avoid mandatory on-pack GMO labeling, the real...

Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Alyson Eberle:

'It’s not the first or the second purchase order that really counts, it’s the third'

Pure Spoon CEO: HPP is going to turn the baby food category on its head

By Elaine Watson

It won't happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption.

The term 'healthy' landed KIND in hot water with the FDA and prompted a flurry of class action lawsuits

KIND petitions FDA to update ‘outdated’ food labeling rules

By Elaine Watson

KIND has filed a citizen petition with the FDA to update 'outdated' regulations governing the use of the term healthy on food labels and address the disconnect between what Americans are encouraged to eat in the Dietary Guidelines and the criteria...

’Chups wants take on Heinz by elevating ketchup beyond tomato

Union Kitchen: Inside a food and beverage incubator

’Chups wants to take on Heinz by elevating ketchup beyond tomato

By Elizabeth Crawford

Heinz Tomato Ketchup has been an iconic staple in American diners and homes for more than 130 years, but Washington, DC-area startup ’Chups believes the condiment is long overdue for an update and that it is just the company to do it. 

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