Labeling, Marketing & Advertising

FDA Nutrition Facts timetable not realistic, says Kroger

Two-year time frame 'would almost certainly drive an increase in food prices'

Switching to new Nutrition Facts label in two years is not feasible, says Kroger

By Elaine Watson

The two-year time frame in which the Food and Drug Administration (FDA) expects the food industry to switch to new-look Nutrition Facts labels is unrealistic, and “would almost certainly drive an increase in prices of food products”, claims Kroger.

Reaching beyond athletes will drive sales of protein drinks

Reaching beyond athletes will drive sales of protein drinks

By Elizabeth Crawford

Consumer interest in health and wellness and on-the-go food continue to fuel growth in the nutritional drink category, but manufacturers could take sales even higher by targeting older and non-athletic consumers, according to Synergy Flavors and market...

Mudd+Wyeth's YaffBars take the nutrition bar category in new direction

Mudd+Wyeth take the nutrition bar category off-leash with YaffBars

By Elizabeth Crawford

To make it in the crowded energy and nutrition bar category, a company needs a great tasting product, top-notch packaging, persistence, fortitude and differentiation, says Mark Brooks, founder of Mudd+Wyeth, a lifestyle company for dogs and their owners. 

Source: Wegmans Food Markets

Cornell Food Systems Global Summit

Wegmans teams with local businesses to provide more organic options

By Elizabeth Crawford

Wegmans Food Markets is partnering with local farmers and businesses based in the New York state region to meet consumers’ growing demand for more fresh, organic options, according to a top executive. 

Menu labeling rules: A quick guide, plus industry reaction

Professor: 'Congratulations to the FDA for putting public health first'

Menu labeling rules: A quick guide, plus industry reaction

By Elaine Watson

The FDA released its much-anticipated final rules on calorie information on menus and vending machines today as part of the Affordable Care Act.

Sodium reduction: has all the low-hanging fruit been plucked?

60-second interview: Mel Mann, Director of Flavor Innovation, Wixon

Sodium reduction: Has all the low-hanging fruit been plucked?

By Elaine Watson

Food manufacturers are under increasing pressure to reduce sodium, but surveys suggest many shoppers are, well, not that bothered. So where does this leave firms plugging sodium reduction solutions? 

AHA education campaign pressures food manufacturers to reduce sodium

Sodium reduction

AHA education campaign pressures food manufacturers to reduce sodium

By Elizabeth Crawford

The American Heart Association says its recently launched consumer education campaign encouraging Americans to “break up with excess salt” seeks to “build an army of passionate and willing supporters” to pressure food manufacturers to reduce sodium in...

CSPI asks FDA to add sesame to list of allergens, mandate labeling

CSPI asks FDA to add sesame to list of allergens, mandate labeling

By Elizabeth Crawford

FDA should protect the estimated 300,000 to 500,000 Americans who are dangerously allergic to sesame by mandating the ingredient be labeled clearly when in foods and when products are made on the same machinery as foods with the ingredient, the Center...

Alessio Fasano, founder and director of the Center for Celiac Research and Treatment. Source: Oldways Whole Grains Council

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

By Elizabeth Crawford

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers to overcome before they are fully integrated into the average person’s...

Is sodium reduction falling down the food policy agenda?

Special edition: Sodium reduction

Is sodium reduction falling down the food policy agenda?

By Elaine Watson

Four years ago sodium was public enemy #1. The Institute of Medicine (IOM) was calling for the FDA to modify the GRAS status of salt and slash the daily value for sodium to 1,500mg, and the food industry was on high alert. Today, sugar is the new bogeyman,...

Source: Whole Grains Council

The gluten-free diet “fad” may be unsustainable

By Elizabeth Crawford

The increasing number of U.S. adults reducing or eliminating gluten from their diet who are not diagnosed with celiac disease likely is an unsustainable fad, clinical researchers argued at the Whole Grains Council Oldways Whole Grains: Breaking Barriers...

Source: Whole Grains Council

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

By Elizabeth Crawford

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products and use positive, educational marketing, food manufacturers said. 

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