Retail

General Mills finds more families report eating breakfast together

General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

Partake Foods builds mass consumer appeal for allergen-friendly cookies

Partake Foods builds mass consumer appeal for allergen-friendly cookies

By Mary Ellen Shoup

Partake Foods, an emerging allergen-friendly cookie brand, has grown its retail presence from 350 stores to over 3,000 in less than one year including recent national distribution in Target and a vision to create a platform brand that spans across multiple...

Talkwater report reveals shifting consumer preferences and pain points

Talkwalker report reveals shifting consumer preferences and pain points

By Mary Ellen Shoup

Evolving shopping habits brought on by the COVID-19 pandemic are remolding consumer needs, and food brands must build new connections with their customers by paying close attention to new emerging issues, pain points, and desires that matter most to their...

Hubba CEO: 'Alternative retail is our biggest area of growth by far'

Hubba CEO: 'Alternative retail is our biggest area of growth by far'

By Mary Ellen Shoup

Alternative retail – restaurants and cafes to rock climbing gyms and spas – is a channel that should not be overlooked for emerging food and beverage brands looking to establish their retail footing, says Ben Zifkin, CEO of Hubba, a b2b e-commerce platform...

Blue Apron turnaround? The meal kit player posts strong Q2 results, grows customer base to nearly 400,000 subscribers

Blue Apron turnaround? The meal kit player posts strong Q2 results

By Mary Ellen Shoup

Blue Apron has posted 10% net revenue growth to $131m in Q2 2020 (vs the same period last year), and 29% growth compared to the previous quarter, benefiting from a massive wave of consumers cooking at home more. But will its customer base stick around...

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

By Mary Ellen Shoup

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...

GoGo Squeez navigates the new normal of back-to-school shopping

GoGo squeeZ navigates the new normal of back-to-school shopping

By Mary Ellen Shoup

After months of adapting to the roller coaster of shifting business priorities caused by the coronavirus pandemic, GoGo squeeZ is entering another period of uncertainty: the back-to-school shopping season, typically a peak sales time and marketing push...

General Mills registers 50% e-commerce growth in Q4 2020

General Mills registers 50% e-commerce growth in Q4 2020

By Mary Ellen Shoup

General Mills launched direct-to-consumer brand sites that could quickly ship products to consumers to better support shopping during the pandemic -- a strategy that helped increase its share of net sales from the e-commerce channel in categories most...

Birch Benders re-engages with consumers through back-to-basics R&D

Birch Benders re-engages with consumers through back-to-basics R&D

By Mary Ellen Shoup

Instead of hitting pause on its R&D work to focus on more basic ‘mission critical’ business functions (e.g. supply chain challenges) during the ongoing pandemic, better-for-you pancake and waffle mix brand Birch Benders has reinvigorated its approach...

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