Whole grains

Grain Millers works to keep up with year-round demand for oats

WATCH: Grain Millers works to keep up with year-round demand for oats

By Mary Ellen Shoup

Grain Millers - an industry supplier of oats in various forms from oat bran to whole oat flour - is evolving to meet the year-round demand for oats, which were once a seasonally driven crop, says Grain Millers' VP of product development, Roberto...

Freedom Foods taps RDs to spread the word about prebiotics

Freedom Foods taps RDs to spread the word about prebiotics

By Elizabeth Crawford

By tapping registered dietitians at retailers and in local communities, Freedom Foods has magnified the impact and reach of its recent launch in more than 2,000 stores in the US of nutritional bars and cereals featuring BarleyMax – a unique grain packed...

Picture: Oldways/Whole Grains Council

Sprouted grains: Are we any closer to a workable definition?

By Elaine Watson

US retail sales of products referencing sprouted grains on pack decreased slightly (-2.1%) to $267.2m in the 52 weeks to October 7, according to new data* from SPINS, with the largest category - bread and baked goods - experiencing a 4.2% decline. However,...

Consumers are looking at certain specialty grains such as wheat in a new light, according to Trouba. ©GettyImages/Radu79

IFT 2018: Ardent Mills takes ancient grains into modern era

By Mary Ellen Shoup

Leveraging its established capabilities and market presence in flour milling, Ardent Mills is betting big on ancient grains with a new bolt-on business unit dubbed The Annex focused on scaling its supply of specialty grains for broader industry use.

Trust is one of the most influential factors when making a food purchase and big food companies are scrambling to regain it. ©GettyImages/Goran13

Rabobank: What can big food companies do to rebuild consumer trust?

By Mary Ellen Shoup

Big food manufacturers have increasingly recognized that their scale and robust supply chains aren’t enough to stay competitive and turn around years of little to no growth, and are refocusing their efforts on restoring consumer trust, says Rabobank.

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