Coca-Cola

Unpacking Coca-Cola’s digital strategy: From AI to next-gen tech

05-Dec-2023 By Rachel Arthur

The Coca-Cola Company has been boosting its digital investments and developing its digital capabilities. How is this transforming the company?

Coca-Cola Co. raises full-year guidance on Q3 2023 results, focuses on digital investments

24-Oct-2023 By Ryan Daily

The Coca-Cola Company continues to invest in sustainable packaging through its World Without Waste program and digital capabilities to fuel future growth, executives shared during the company's third quarter 2023 earnings call this morning.

National Association for Convenience Stores

Coca-Cola showcases Olyns' reverse vending machine at NACS

18-Oct-2023 By Deniz Ataman

Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts plastic, aluminum and glass packaging during the National...

Coca-Cola's economic contribution in the US revealed

25-Sep-2023 By Rachel Arthur

The economic contribution of The Coca-Cola Company and 64 independently-owned bottlers – collectively called ‘the Coca-Cola system’ – has been estimated by a new study.

‘Taste the future’: Coca-Cola uses AI to create its latest beverage launch

13-Sep-2023 By Rachel Arthur

The launch of Y3000 Zero Sugar represents the ‘first futuristic flavor co-created with human and artificial intelligence from Coca-Cola'.

Coca-Cola North America grows under new president’s leadership, restructure and reinvestment

12-Sep-2023 By Elizabeth Crawford

Less than a year since Jennifer Mann took the helm of Coca-Cola Co. North America as president, the segment’s revenue is up and its margins, value share and volume share have all expanded thanks in part to structural and investment shifts she helped spearhead.

Coca-Cola bets on experiential marketing, price-pack architecture to offset price hikes

27-Jul-2023 By Elizabeth Crawford

The Coca-Cola Co. will continue to raise prices in the second half of the year in select markets after volume stabilized and sales rose in the period despite earlier price hikes and growing consumer price consciousness, executives said yesterday during...

What's hitting the shelves? New beverage launches

29-Jun-2023 By Rachel Arthur

From sparkling wine to collagen drinks, we take a look at some of the beverages launching around the globe.

Coca-Cola to build new fairlife production facility in upstate New York

10-May-2023 By Rachel Arthur

The Coca-Cola Company has selected Webster, New York as its preferred location for a new $650m production facility for ultra-filtered milk fairlife.

Coca-Cola rebuilds portfolio with a ‘higher bar for innovation,’ eye on larger market

24-Feb-2023 By Elizabeth Crawford

After The Coca-Cola Co. halved its brands during the pandemic, the beverage giant is ready to strategically rebuild its product portfolio with “consumers at the center,” a new marketing model, a higher bar for innovation and an eye on a much larger prize...

Coca-Cola plans more price increases in 2023, leans on marketing to offset impact

15-Feb-2023 By Elizabeth Crawford

The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and an agile packaging approach that balances premium...

PepsiCo reformulates Pepsi Zero Sugar, replaces Sierra Mist with STARRY in New Year shake-up

13-Jan-2023 By Ryan Daily

To kick start 2023, PepsiCo this week freshened up its beverage line-up, unveiling a new formulation for Pepsi Zero Sugar and releasing STARRY, a lemon lime-flavored soda that is replacing Sierra Mist.

Layoffs in food industry mount as PepsiCo joins Coca-Cola, General Mills, Walmart and others in cost-savings and restructuring efforts

06-Dec-2022 By Elizabeth Crawford

PepsiCo this week joins the ranks of food manufacturers, retailers and delivery companies laying off employees or offering buyouts to reduce their workforce and offset inflationary pressures even as the consumer packaged goods industry overall struggles...

Coca-Cola prioritizes offering more value to consumers: ‘We're not chasing the competitors. We're chasing the consumers and the retailers,’ says CEO

26-Oct-2022 By Mary Ellen Shoup

Still battling a challenging global economic environment, Coca-Cola said it is laser-focused on delivering increased value to its consumers by introducing products at more affordable price points, said chairman and CEO James Quincey on the company's...

Guest podcast

AB InBev and Coca-Cola want to build a playground for sustainable innovation with 100+ Accelerator

20-Oct-2022 By Rabobank Liquid Assets Podcast

The 100+ Accelerator wants to help sustainably-focused start-ups make a real difference in the supply chain. Representatives from AB InBev and Coca-Cola explain how in this Rabobank Liquid Assets Podcast.

Coca-Cola confident 2 years after reorganization despite ‘all the inflationary weirdness’

13-Sep-2022 By Elizabeth Crawford

The Coca-Cola Co.’s decision early in the pandemic to dramatically restructure, including consolidating 17 business units into nine, laying off thousands of employees and discontinuing a slew of SKUs, may have appeared “slightly quick off the middle,”...

Converting air into sugar: Coca-Cola and University of California Berkeley team up to develop space mission tech for F&B

30-Aug-2022 By Rachel Arthur

Coca-Cola Europacific Partners and the University of California Berkeley are investigating scalable methods of converting captured CO2 into sugar. The idea – which is already being developed separately with NASA for long-haul space missions – has the...

Coca-Cola names new president of North America operations

23-Aug-2022 By Mary Ellen Shoup

Coca-Cola has named Jennifer Mann as the new president of the company's North America operating unit, replacing Alfredo Rivera, who will be stepping down on Dec. 31.

Coca-Cola on US Costa coffee launch: ‘The US is poised for disruption… our goal is to reimagine the coffee category’

27-Jun-2022 By Rachel Arthur

Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality and strategy to take on the country’s coffee giants.

Coca-Cola Co. leverages ‘intelligent experimentation’ to land ‘epic’ innovation

23-Jun-2022 By Elizabeth Crawford

While The Coca-Cola Co.’s tolerance for underperforming brands and product launches that miss the mark has dropped dramatically in recent years, its appetite for “intelligent experimentation” has increased – underscoring the need for a structured yet...

‘A gut punch…’ Seth Goldman hails legacy of ‘beloved’ brand as Coca-Cola discontinues HONEST Tea portfolio, but says HONEST Kids will remain

24-May-2022 By Elaine Watson

Organic ready-to-drink (RTD) tea brand HONEST Tea will be phased out of Coca-Cola’s portfolio by the end of this year, with executives highlighting “a drop in immediate consumption sales and limited glass supplies.” However, the organic juice line HONEST...

Coca-Cola: 'Recycling rates aren’t dramatically shifting'

17-May-2022 By Elizabeth Crawford

Even though 59% of Americans have access to curbside recycling, only 27% of plastic bottles are currently recycled – a grim statistic that is not only bad for the environment but also bad for CPG businesses, such as The Coca-Cola Co., that are striving...

Coca-Cola et al to pay $21m to settle fairlife animal abuse litigation: 'Animal welfare is and will always be a top priority...'

30-Apr-2022 By Elaine Watson

Coca-Cola owned ultra-filtered milk brand fairlife has agreed to step up animal welfare oversight at supplier farms as part of a $21m agreement to settle a series of lawsuits filed in the wake of allegations of animal abuse at former ‘flagship’ milk supplier...

Coca-Cola Co. considers additional price increases ahead of potential recession

26-Apr-2022 By Elizabeth Crawford

Bracing for an “asynchronous” recovery in 2022 with “many new chapters and challenges,” The Coca-Cola Co. is prepared to quickly respond to local market conditions with a mix of price adjustments, package differentiation and “ever-sharper” promotional...

Coca-Cola withdraws business from Russia while other companies remain

09-Mar-2022 By Mary Ellen Shoup

Coca-Cola is the latest major global food and beverage giant to suspend operations in Russia as an act of protest against the Russian invasion and continued attack on Ukraine and follows similar announcements made by PepsiCo, Starbucks, and McDonald's....

Coca-Cola revitalizes sparkling with ‘intelligent experimentation’ & ‘consumer-centric’ approach

04-Mar-2022 By Elizabeth Crawford

Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.

Coca-Cola’s 25% reusable packaging goal: How will this be achieved?

15-Feb-2022 By Rachel Arthur

Coca-Cola has announced that at least 25% of its beverages sold globally across its portfolio will be sold in refillable or returnable packaging by 2030, scaling up initiatives such as its ‘universal bottle’.

Coca-Cola-owned fairlife hits $1bn in retail sales driving new growth to fluid milk category

11-Feb-2022 By Mary Ellen Shoup

Value-added milk brand fairlife LLC, a subsidiary of Coca-Cola, has surpassed $1bn in retail sales, breathing new life into the sluggish fluid milk category.

Coca-Cola's away-from-home volumes rise above pre-pandemic levels

10-Feb-2022 By Rachel Arthur

Q4 2021 marked the first quarter in which Coca-Cola's away-from-home volumes rose above pre-pandemic volumes.

Is Coca-Cola’s acquisition of BodyArmor enough to topple PepsiCo’s Gatorade from the top slot?

02-Nov-2021 By Elizabeth Crawford

The Coca-Cola Co. appears to be making a run for the pole position in the fast-growing sports performance and hydration category with the $5.6bn acquisition of the remaining stake of BodyArmor announced yesterday – but is the deal enough to topple PepsiCo’s...

Full Sail IP Partners acquires Odwalla brand from Coca-Cola

15-Sep-2021 By Elaine Watson

Full Sail IP Partners, a Warburg Pincus-backed investment firm set up to acquire brands, has bought the Odwalla juice and smoothie brand from Coca-Cola - which discontinued it last year - for an undisclosed sum.

Coca-Cola Co. leverages ‘disciplined’ innovation, increases marketing to build on strong Q2 results

22-Jul-2021 By Elizabeth Crawford

The Coca-Cola Co. plans to build on the strong momentum in its second quarter that allowed it to raise its full-year guidance by intensifying the amount and efficacy of promotions going forward and continuing to innovate with a ‘disciplined approach to...

Coca-Cola launches reformulated Coca-Cola Zero Sugar in the US

13-Jul-2021 By Rachel Arthur

Coca-Cola Zero Sugar is rolling out with a new recipe and packaging in the US, with the product promising ‘an even more iconic Coke taste’.

Coca-Cola: Brands with heavy or perishable items can still leverage e-commerce

04-Jun-2021 By Elizabeth Crawford

Brands with heavy, bulky and perishable products that are difficult or expensive to ship direct-to-consumer need not write-off e-commerce as cost prohibitive or lag behind competitors in other consumer categories when it comes to online sales penetration,...

Coca-Cola to discontinue Coca-Cola Energy in North America: a case of poor timing or clashing brand identities?

17-May-2021 By Mary Ellen Shoup

Coca-Cola has announced it will be discontinuing Coca-Cola Energy in North America, a beverage brand the company introduced early last year to establish a foothold in the energy drink category dominated by the likes of Monster Energy and Red Bull.

Coca-Cola Co. weighs price increases as part of ‘holistic’ inflation management to offset rising commodity costs

20-Apr-2021 By Elizabeth Crawford

While the Coca-Cola Co. is protected against rising commodity costs for now, it could raise prices next year or late this year as part of a multi-prong approach to manage inflation of key ingredients and packaging materials, according to executives.

Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category

25-Mar-2021 By Rachel Arthur

PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?

Coca-Cola Co. shifts innovation in 2021 to favor ‘big bets,’ while saving space for experimentation

23-Feb-2021 By Elizabeth Crawford

While Coca-Cola Co. is eager to restart innovation in 2021 after pulling back in 2020 to accommodate supply-constraints and heightened retailer demand for best-sellers, it is doing so with a shorter leash on experimentation and higher bar for financial...

Coke launches 100% rPET bottles in the US

09-Feb-2021 By Rachel Arthur

Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.

Coca-Cola with Coffee launches in the US

25-Jan-2021 By Rachel Arthur

Coca-Cola with Coffee launches in the US today: championed by the brand as a 'true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today's work-from-home environment'.

Coca-Cola reveals paper bottle prototype: 'This opens up a whole new world of packaging possibilities'

29-Oct-2020 By Rachel Arthur

Coca-Cola has unveiled the first-generation prototype of its paper bottle: saying it is convinced that paper packaging has a role to play in the future.

California’s 50% recycled content goal: Ambitious – but obtainable, say Coca-Cola, Nestlé, KDP

02-Oct-2020 By Rachel Arthur

California will make it mandatory for plastic bottles to contain 50% recycled content by 2030. But how easy will it be for brands to reach this goal?

The key to Coca-Cola’s innovation success: balance agility, discipline & consumer, customer needs

15-Sep-2020 By Elizabeth Crawford

For innovations to succeed they do not need to be perfect out of the gate, but they do need to offer a real benefit to companies, their consumers and their retailer and business partners at a scale that justifies the investment and risk, top executives...

Coca-Cola restructures global operations resulting in ‘voluntary and involuntary reductions in employees’

28-Aug-2020 By Mary Ellen Shoup

Coca-Cola has announced several structural changes to streamline its global business including a consolidation of operating units, which will result in reallocation of some employees and resources, as well as a reduction to its workforce.

NEWS IN BRIEF

Coca-Cola names new president of Coca-Cola North America

24-Aug-2020 By Mary Ellen Shoup

The Coca-Cola Company has named Alfredo Rivera as president of Coca-Cola North America. Rivera most recently served as president of the beverage giant's Latin America group overseeing business operations across 40 countries.

fairlife moves into ice cream

17-Jul-2020 By Jim Cornall

US dairy firm fairlife, LLC, which launched ultra-filtered milk in 2015, has partnered with Boardwalk Frozen Treats, LLC, to enter the ice cream category. It is the Coca-Cola Company owned firm's first venture away from beverage-related products...

'Bittersweet' moment for Odwalla co-founder as Coca-Cola axes the brand and focuses on more 'scalable' innovations

02-Jul-2020 By Elaine Watson

In a move that may not come as a huge surprise given executives' recent hints about “pruning” the portfolio, Coca-Cola is discontinuing the Odwalla juice brand and the refrigerated network of trucks supplying it to stores. So was the 40-year-old...

Coca-Cola to ‘reshape innovation pipeline to eliminate a longer tail of smaller projects’

22-Apr-2020 By Elaine Watson

Like many CPG companies trying to maximize efficiency and streamline supply chains during this pandemic, Coca-Cola has been “ruthlessly prioritizing to deliver on core SKUs,” in recent weeks. But it’s also signaled plans to streamline the innovation pipeline...

Big Food and coronavirus: The response so far

06-Apr-2020 By Mary Ellen Shoup

Over the past few weeks, big food manufacturers have leveraged the strength of their operations and logistics capabilities to combat the spread of COVID-19. Many are also supporting their employees with additional compensation, cash bonuses, waived health...

Coca-Cola takes full ownership of fairlife

06-Jan-2020 By Rachel Arthur

The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company.