Mio liquid water enhancers’ brand refresh blends flavor and function to provide a simple solution for consumers with multiple beverage needs, as well as bright packaging that communicates wellness, Samantha Mills, director of brand communications for...
The joint venture’s recent launch, Oscar Mayer’s NotHotDogs and NotSausages, is an opportunity bring more consumers into the category “and achieve mainstream adoption by making the food more approachable and improving taste, texture, variety and availability,”...
Kraft Heinz has “turned the corner” in its “transformation journey” to deliver “consistent top-tier returns” four years after abandoning a damaging strategy to grow through M&A and cost-cutting and instead invest in its iconic brands and new technology...
The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer...
The pantry staple by The Kraft Heinz Not Company features a plant-based sauce made of fava bean protein and coconut oil powder in two flavors—original and white cheddar—priced at $3.49 a box on shelves this month and continuing its rollout in early 2024....
CPG brands are using AI for a host of business tasks, but the key to unlocking its value might come down less to the technology and more to how humans are empowered to make better decisions, a panel of experts shared during the virtual Digital Food and...
In the wake of Kraft-Heinz's earning results, the company reported a 3.5 percentage point increase in its stocks with double digit growth in emerging markets. Carlos Abrams-Rivera, incoming CEO, Kraft-Heinz, discussed during CNBC’s Evolve Global...
Kellogg’s, General Mills, Nestle USA and Kraft Heinz are seeking more than $110m in damages from US egg producers accused of artificially inflating prices.
NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.
Kraft Heinz’s soon-to-be new CEO refuses to give into competitor and retailer pressure to “rent volume” by boosting promotions for short term gains – preferring instead to invest in pricing optimization, marketing, innovation and renovation to protect...
Despite losing market share in recent months due to higher prices and increased promotional activity by competitors, Kraft Heinz CEO Miguel Patricio says he is confident the company will meet its full year net sales targets and exceed previous gross profit...
Kraft Heinz is doubling down on its ESG-related packaging goals by aiming to reduce its virgin plastic use by 20% by 2030, which is estimated to be more than 100m pounds of plastic, Linda Roman, the company’s head of packaging growth and technology, told...
Kraft Heinz is stirring up its 130-year-old Maxwell House brand with new cold beverage innovation in the instant-coffee segment and a new look and feel to hit store shelves in 2024, the company’s director of coffee innovation and white space for North...
Even in the face of widening price gaps, Kraft Heinz is unwilling to bring back the deep-discounts that were prevalent pre-pandemic – preferring instead to elevate and invest more in marketing and R&D so promotions and products are better tailored...
Kraft Heinz’s recently launched HomeBake 425/:30 enters the frozen convenience category while playing to rising nostalgia for comfort foods like chicken parmesan, homestyle mac & cheese and cheesy broccoli.
Kraft Heinz expects to gradually regain lost market share in the US, which tumbled 30 points on a mix-adjusted basis in the first quarter, by selectively working with retailers to boost shelf space, ramping up marketing and innovation, and tackling lingering...
Macrotrends amongst consumers, including increased interest in health and environmental sustainability, have helped inform Kraft Heinz’s expansion into new categories – with beans at the centre of the plate.
Kraft Heinz is entering the final stage of its transformation in which it plans to capture $2b in incremental net sales from innovation through 2027 after the company has systematically rebuilt itself following the dramatic fallout of an aggressive cost-cutting...
Kraft Heinz is making progress towards several of its environmental and sustainability goals including cutting the amount of waste sent to landfill by 15% in 2021 and converting 84% of its global packaging portfolio to fully recyclable materials.
Santiago-based NotCo - which claims to offer superior products in the alt meat set through the use of an artificial intelligence platform called ‘Giuseppe’ - is gearing up to enter the increasingly crowded US plant-based chicken category with NotChicken,...
After previous plans to boost Kraft Heinz’s profit margins and add value by aggressively cutting costs and practicing zero-based budgeting went awry and caused the company’s stock and consumer trust to plummet, Miguel Patricio was focused on the basics...
As supply chains slowly recover and some commodity prices recede, Kraft Heinz says it will offer more “mutually beneficial” promotions with retailers, coupons and other deals to soften the impact of recent price hikes on increasingly budget-conscious...
After three years of helping Kraft Heinz claw its way up “from the bottom,” where it crashed after previous management prioritized inorganic growth and cost-cutting measures, CEO Miguel Patricio wants credit given where it is due.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
Kraft Heinz has just teamed up with foodtech startup NotCo to create a joint venture that will develop co-branded plant-based foods across multiple categories, with the first products to launch this year. FoodNavigator-USA caught up with NotCo co-founder...
Kraft Heinz has teamed up with food tech start-up TheNotCompany, Inc. to create a joint venture developing co-branded plant-based products across multiple categories.
Frustrated by market share performance in the US despite household penetration and repeat rate gains in 2021, Kraft Heinz is adopting “new game plans” that will lean heavily on renovating and repositioning of iconic brands, innovating to better meet consumer...
While Kraft Heinz continues to raise prices to offset higher costs, it does not expect consumers to shoulder the full brunt of worsening inflation – rather it is leveraging its scale to mitigate increases while simultaneously elevating product value through...
Kraft Heinz reported progress against several of its key ESG (environmental social governance) targets including community support, circular packaging design, and animal welfare while also publicly sharing its 2025 DI&B (diversity, inclusion, and...
Like many CPG players, Kraft Heinz has leaned heavily on pricing to offset inflationary pressures, and is willing to do so again, but it is not the only weapon in the company’s arsenal to protect its margins and balance consumers’ needs, executives said...
Kraft Heinz will pay $62m to settle Securities and Exchange Commission allegations that it improperly inflated earnings for years by manipulating expenses to appear lower and failing to implement sufficient internal controls, the CPG giant announced Friday.
Closing out the first half of 2021 and using pre-pandemic 2019 as a measuring stick for its growth, Kraft Heinz CEO Miguel Patricio says it has made fundamental progress in its transformation agenda.
Kraft Heinz executives are confident they can manage anticipated inflation in the mid-single digit range across the portfolio this year by leveraging new product innovation and renovation, a quality over quantity approach to marketing and promotions,...
The great SKU rationalization last Spring caused by pandemic-related supply chain constraints and consumer stockpiling not only forced CPG companies to pause production temporarily of some products, but it prompted many to reevaluate their product mix...
Kraft Heinz has ended 2020 on a high note reporting a 6.2% increase in organic net sales and a 27% lift in household penetration in Q4, driven by significant gains in Ketchup, Lunchables, and Ore-Ida.
Kraft Heinz is in talks to sell its Planters snack nuts business to Hormel Foods, The Wall Street Journal reported, citing people familiar with the matter, with a deal valuing the brand at around $3bn that could be announced as soon as next week.
The Kraft Heinz Company’s recently released ‘transformation plan’ detailed the group’s strategy to deliver consistent growth, with top line gains led by its international business. FoodNavigator speaks to International Zone President, Rafa Oliveira, to...
Kraft Heinz is pulling back on innovation in favor of renovating well-established, iconic brands to which consumers have flocked during the coronavirus pandemic in an effort to maintain household penetration gains made in the last nine months of lockdowns,...
As part of a highly-anticipated plan to re-engineer its portfolio and pay down debt, Kraft Heinz has unveiled plans to sell a mix of cheese brands to Lactalis in a $3.2bn deal, and find $2bn of cost savings through 2024 from efficiencies in procurement,...
Kraft Heinz has named Cory Onell as president of US sales; Sanjiv Gajiwala as US chief growth officer; and Stephanie Peterson as head of US communications as it gears up to unveil its strategic plan in September.
Iconic brands from Heinz ketchup to Kraft Mac & Cheese are gaining ground with “higher income, younger, and more diverse parts of the population where we have historically under indexed,” the head of Kraft Heinz’s US business, Carlos Abrams-Rivera,...
Miriam Ueberall recently joined The Kraft Heinz Company to head up research and development for the group’s international zone. FoodNavigator speaks to her about how innovation and product development is at the heart of Kraft Heinz’s turnaround plans.
Echoing recent comments from the CEOs of Coca-Cola and Mondelēz International, Kraft Heinz CEO Miguel Patricio told analysts Thursday that he is focusing on core SKUs to deliver supply chain efficiencies and delaying new product launches, although it’s...
Kraft Heinz has closed, deep-cleaned, then rapidly re-opened, manufacturing facilities in Holland, Michigan, and Springfield, Missouri, after employees tested positive for COVID-19.
While Kraft Heinz’s 5.1% drop in net sales and 4.2% dip in volumes in Q4 is hardly cause for celebration, analysts at Bernstein say there are good signs that CEO Miguel Patricio "is taking the necessary steps to stabilize the business rather than...
Campbell Soup executive Carlos Abrams-Rivera will join the senior leadership team at Kraft Heinz as the new U.S. Zone President, leading all US business operations, the company’s largest business, effective February 3.
Type ‘Kraft Heinz procurement’ into Google and the search engine helpfully suggests ‘scandal,’ ‘misconduct’ and ‘investigation,’ serving as a reminder that the buying function at one of the world’s most iconic food companies had something of an annus...
