Will overcapacity in the Greek yogurt market hit prices? (And when is a yogurt not a yogurt?)
The rush to build new capacity in the US yogurt sector - largely driven by the Greek yogurt boom - could put pressure on prices in the short term, although things should even out over time, predicted Yoplait-maker General Mills at the Barclays Back to School consumer conference in eraly September: Will capacity surge put pressure on prices as big guns invest in the Greek yogurt boom?
Meanwhile, Dannon and Cabot found themselves at the receiving end of proposed class action lawsuits claiming that their yogurts do not meet FDA-approved standards of identity: Greek identity crisis? Cabot Greek-style yogurt is not a yogurt at all, claims plaintiff
Dannon slams ‘poorly informed and frivolous’ Activia yogurt identity lawsuit
Finally, the US Department of Agriculture (USDA) was urged to update its nutritional guidelines to differentiate Greek from other traditional types of yogurt and reclassify it as a high protein product: USDA urged to update nutritional guidelines on Greek yogurt
