Day-Lee Foods hires Mike Keeland as general manager of its processed foods division
Frozen Asian foods maker Day-Lee Foods has hired Mike Keeland (pictured) as general manager of its processed foods division, David Weinberg as marketing director, and Gus Lopez as director of logistics.
The Sante Fe Springs, CA-based firm - which owns brands including Crazy Cuizine and Day-Lee Pride and has listings at retailers including Costco, BJ’s, Safeway, Albertsons and Ralphs - offers restaurant-quality dishes that deliver authentic Asian flavors with value and convenience.
Keeland has more than 30 years of food industry experience, and will lead all day-to-day operations, business strategy and sales management. Prior to joining Day-Lee Foods he served in leadership positions at Real Mex Foods and Annie Chun’s, and held sales and marketing roles at Pinnacle Foods and Campbell Soup Company.
Weinberg brings more than 20 years of brand-development experience to Day-Lee Foods where he’s responsible for spearheading all communications and marketing strategy, new product development and growth initiatives for the company.
In his new position as director of logistics, Lopez oversees the shipping and storage of all Day-Lee Foods products from the company’s award-winning state-of-the-art facility in Southern California.