Gluten-free: The next generation?
If the first generation of gluten-free products was short on flavor and nutrients; the next generation - ‘gluten-free 2.0’ - is all about taste, health and convenience, and is infiltrating every category and every channel.
And all signs are that the meteoric growth witnessed by the category in 2013 will continue in 2014 as gluten-free products start to gain more traction in foodservice as well as retail.
Gluten-free 2.0: Where is the gluten-free trend going next?
Health/weight-conscious consumers are driving the gluten-free market, not celiacs, says Mintel
Boulder Brands: 5-10% of US wheat-based categories are going to be gluten-free in 3-5 years
HARTBEAT VISTA VIDEO: We thought gluten-free was a fad... We were wrong