Single-serve me: From 'brewed soup' in a K-Cup to the ‘game-changing’ Keurig 2.0
By Elaine WATSON
- Last updated on
The growth of the single serve coffee market has been nothing short of meteoric (although its pace - inevitably - has been starting to slow down of late).
According to a Wells Fargo analysis of the latest Nielsen expanded all-outlet combined channel (XAOC) data (all stores except c-stores), pods now account for more than a third of dollar sales of retail packaged coffee, while Green Mountain Coffee Roasters (GMCR) boss Brian Kelley told analysts on the firm's latest earnings call:
We estimate our current Keurig Hot system is in approximately 13% of US households.”
So what does 2014 hold?
With its K-Cups now off patent, GMCR is banking that consumers - and unlicensed players - will embrace its much-anticipated ‘Keurig 2.0’ single-cup brewing system with ‘interactive readability’ (that doesn’t work with unlicensed/copycat pods).
However, the new machines won't hit shelves until late 2014/early 2015, so we won't know for a while if the firm is onto a winner.