Beverage trends: From natural energy to tea for kids and cereal milk
With the latest Nielsen data on soda and diet soda sales making for dismal reading, and ongoing concerns (justified or otherwise) about caffeinated energy drinks continuing to hit the headlines, beverage firms of all sizes are looking for alternatives...
Check out the stories below for a taste of what's to come...
Energy… minus the caffeine? PepsiCo explores Chinese herbal extracts for fatigue relief, patent application reveals
Why are Americans falling out of love with diet soda? And what are they drinking instead?
PepsiCo seeks to patent novel high-protein nutrition beverages in 4floz ‘hydration units’ as protein craze gathers pace
Coca-Cola: ‘A third of beverage industry growth could come from disruptive brands in categories that do not exist today’
Maple water: The new coconut water?
Dean Foods launches consumer-driven high-protein TruMoo innovation
Retro soda meets spice: Innova’s top drinks trends in Americas, Europe
Cow Wow 'cereal milk' hits the big time... with a touch of help from Jimmy Kimmel
Tea for kids? Why not, says entrepreneur behind Little Me Tea, 'There was a glaring gap in the market'
Main picture (goji berries): PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application indicates. Picture credit: Goji Grow