KOEL THOMAE, co-founder, noosa: Greek isn’t the only game in town
We kick off our gallery with Koel Thomae - a native Australian now based in Boulder, CO - who has proved that Greek isn’t the only game in town in the US yogurt aisle with her wildly successful honey-infused, Aussie-style yogurt brand, noosa.
First launched in the US market in 2010, noosa has grown at an explosive rate ever since, and is now available in chains including Target, Kroger, SuperValu, The Fresh Market, Whole Foods, Safeway, Wegmans, Stop & Shop and Giant.
“Everybody is doing Greek yogurt, as it’s what has driven the growth in the category,” says Thomae. “But people want to try something new. We’re still higher in protein than traditional yogurt but we’re in our own category of indulgent whole milk yogurt.”
Click HERE to read our recent interview with Thomae.