DAN BELLIVEAU, co-founder, CF Global (coffee flour): I thought what if we made a food out of coffee cherries? Suddenly, my life changed…
Dan Belliveau has his ‘Eureka’ moment in spring 2012, after six years as head of technical services at Starbucks.
“I was doing more and more work on the [coffee] wet milling process in the countries of origin and saw how few of them thought about the byproduct," he says.
"Then it was a matter of someone asking me and within a few seconds, I thought, ‘what if we made a food out of coffee cherries?’ Suddenly, my life changed.”
Today, he is processing the pulp into a protein-and fiber-packed gluten-free ‘flour’ that works well in everything from baked products to blended chocolate, beverages and fish sauce.
In case you were wondering, coffee flour doesn’t taste like coffee - more like dried fruit.
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