ROBIN WHITE, co-founder, Single Cup Coffee: When one company has a virtual monopoly, it creates a vacuum for variety
The brainchild of two longtime coffee industry veterans who took part in the launch of Keurig K-cups in the late 1990s, Single Cup Coffee is an open-platform single-cup brewer based in Ottowa, Canada, on a (rather bold) mission to “take on the giant” Keurig.
And so far, it’s doing a exceptionally good job, raking in over $10m in sales in less than 12 months since incorporation, says co-founder Robin White (pictured right): “Consumers want variety. They had access to (GMCR) Vermont Country Blend for the last 20 years.
“They want fresh brands and something new and exciting. Single-cup coffee is like a candy store for grownups. That’s why we’ve licensed brands that are very exciting and relevant to people today that they’re already engaging with.”
Click HERE to read more about Single Cup Coffee.
