ips All Natural co-founder Sean Olson's ‘a-ha’ moment came back in 2011 when he was cooking eggs for his kids, who were big fans of the crispy edges of the egg whites.
“I suddenly thought what if I could make the whole egg white crunchy? Could I make a snack? So I started looking up information about proteins on the web, and playing around with concepts, and it all started from there.”
A mechanical engineer with a keen interest in semi-conductors, Olson is not your typical food entrepreneur. But don’t let his résumé fool you. With an unusual product that taps into the protein trend, Olson reckons his egg white chips may just find the sweet spot in the healthier snacks market.
And thus far, he’s had a pretty good crack at it, securing listings in Amazon, Whole Foods and around 500-600 outlets primarily on the west coast following a July 2013 launch. He’s also struck a deal with leading sports nutrition distributor Europa that will give his Intelligent Protein Snacks (ips - rhymes with chips) a nationwide presence.
Made with non-GMO corn flour, egg whites, high-oleic sunflower oil, seasoning and rice & tapioca flour using a patent-pending modified extrusion process, Olson’s gluten-free chips contain 6g of protein per serving, less than half the fat of fried potato chips and a third fewer carbs than baked chips.