Hershey unveils Ice Breakers fresh breath chews
Another new addition to the confectionery category this spring is from Hershey, which has developed new quick-dissolving mint chews designed to freshen breath.
Ice Breakers Cool Blasts Chews are positioned as a “new alternative to traditional breath fresheners” which “rapidly dissolve and release a cool blast of instant freshness”.
Available in an 0.8-oz. slide pack, Ice Breakers Cool Blasts Chews come in spearmint and peppermint flavors (SRP $2.09).