Evolution Fresh launches 11oz smoothies to tap into market created by Suja Essentials
And from here we move to cold-pressed juice giant Evolution Fresh – now part of the Starbucks empire – which has launched a new six-SKU range of 11oz juices (SRP $3.99-$4.79), targeting mainstream retailers and consumers that want HPP (high pressure processed) cold-pressed juices at a more accessible price point.
The move follows rival Suja Juice’s launch of Suja Essentials (SRP c.$4 per 12oz bottle) which was developed for the same reason.
According to Evolution Fresh – which has also been working on new “handcrafted” smoothies, Greek yogurt parfaits and other products with Dannon - the new 11 fl. oz. line “is an approachable size for those wanting to try cold-pressed juice for the first time or consumers seeking a nourishing beverage to pair with their lunch or afternoon snack”.