Village Tea Co. targets millennials with light-hearted, premium tea
Premium teas targeting millennials are a white space in the crowded category that Texas-based Village Tea Company hopes to fill as it expands its distribution on the East Coast, said company representative Janon Costley. He explained the firm's high-quality loose leaf and pyramid-bagged teas are flirty and fun, rather than stuffy and stuck-up. Flavors such as Cherry Me Bloom Roobios with Acai, Sweet Grace Vanilla Roobios and Gentle Organic Lemon Ginger Green Tea "are not your grandmother's tea," he said.