From farm to shelf… Farmer Direct heads to Whole Foods
Farmer Direct Co-op – a Canadian producer of organic bulk grains, beans, lentils and oilseeds for organic food manufacturers and retail bulk aisles – is now launching a new 16-oz. packaged retail line at Whole Foods Markets nationwide.
The farmer-owned, USDA organic certified, and domestic fair trade certified brand is offering French green lentils, split green peas, pinto beans, quick cut oats, and regular rolled oats (MSRP $3.17 to $4.40).