CHRIS HEYMAN, CATHERINE MCCORD, JENNA STEIN, founders, One Potato: The challenge right now is keeping up
By Elaine Watson
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While the meal kit market is attracting new entrants on an almost weekly basis – prompting many observers to predict an imminent shakeout – the entrepreneurs behind One Potato, a Los Angeles-based brand targeting families with organic fare, insist they will remain standing if and when that happens.
Aside from its organic and foodie credentials, One Potato is the only meal kit company that offers child-sized portions and pricing; child portions ($4.50) are half the size and less than half the price of adult portions ($11.99), and the meals are super-easy to prepare, claims co-founder Cather McCord, cookbook author, TV personality and co-founder of the Weelicious recipe blog.
Each box, which comes with free cookie dough, is also designed to appeal to children, with child-friendly instructions and prices.
“We’ve got more than 5,000 people on our waiting list and we’ve just moved from a 1,200sq ft facility into a 12,000 sq ft facility in order to meet demand. The challenge right now is keeping up.”