Megatrend 1: Healthy & wellness desires shape where consumers shop
With almost half of shoppers saying they consider leaving stores if fresh produce and healthy options are not available, it is clear that offering a variety of healthy and nutritious food is essential for retail stores’ survival, according to Acosta. Its research also reveals that even if a store meets these criteria, nearly a third of consumers will still view a store negatively if it does not have a dedicated section for natural or organic options.