Bone broth gathers steam
Boned Broth is sold in the frozen aisle, but also has potential as a hot grab & go item in stores; while organic brand Wild Moon Organics Co - which claims it has a more concentrated product than rivals - is also doing a roaring trade in the frozen aisle, and says its biggest fans are in the 35-50 year age bracket.
While the concept of vegan bone broth makes, well, no sense at all, Boned Broth says it developed one animal-free SKU - packed with lentil and hemp - due to customer demand, and says it's proving very successful.