IFT 2017 Preview

Ingredion’s new rice flour to launch at IFT17, marketed as ‘clean label’ texture ingredient

By Adi Menayang contact

- Last updated on GMT

Photo: iStock/Taschka2000
Photo: iStock/Taschka2000

Related tags: Maize, Wheat

Ingredion’s new rice flour ingredient—designed to meet consumer demand for smooth, silky, gluten-free products—will premiere at this year’s IFT show in Las Vegas.

HOMECRAFT Create rice flours will be available to food manufacturers in the US, Canada and the Asia Pacific region following the annual IFT meeting and food expo.

Using the ingredient, and putting ‘rice flour’ on the package’s ingredients label, will allow manufacturers to switch out “hydrocolloids, modified starches and other ingredients not considered clean label,”​ according to a statement from the company. It is part of Ingredion’s growing portfolio to meet consumer demand for clean and simple labels.

Independent research conducted to understand labeling preferences of consumers in North America and the Asia Pacific region found ‘rice flour’ to be one of the most accepted common ingredients used in the food and beverage industry, the company said. Researchers found a significantly higher proportion of US and APAC consumers preferred ‘rice flour’ to other ingredients that may serve the same functionality.

“Ingredion has been a pioneer in the clean label movement and in understanding consumer attitudes and preferences towards specific ingredients and claims,”​ said Daniel Haley, director of the global Wholesome Springboard at Ingredion.

He added, “The exciting development of HOMECRAFT Create multi-functional rice flours, leveraging our recent investments in Asia-Pacific, reflects the continued commitment of researchers working in this area at our global network of Ingredion Idea Labs innovation centers.

“The demand for clean and simple labels continues to climb in North America, and consumers are expecting front-of-box claims to be supported by ingredient statements,”​ said Angelina De Castro, senior marketing manager of Ingredion’s Wholesome Springboard in North America.

“Providing highly functional rice flours with added stability and enhanced texture allows our customers to design new products that are as close as possible to what consumers would expect in an authentic recipe.”

Related news

Show more

Related products

show more

Metal Detectors versus X-Ray Systems

Metal Detectors versus X-Ray Systems

Fortress Technology | 03-Oct-2018 | Technical / White Paper

Fortress Technology tackles the equipment options in the most widespread food and packaging application scenarios and cuts through the confusion on the...

Xanthan Gum in gluten-free bread

Xanthan Gum in gluten-free bread

Jungbunzlauer | 20-Sep-2018 | Technical / White Paper

Nowadays, gluten-free claims are no longer just attracting the attention of people suffering from coeliac disease. A growing number of health-conscious...

Product Recovery (Pigging) for Food Manufacturers

Product Recovery (Pigging) for Food Manufacturers

HPS Product Recovery Solutions | 31-Jan-2018 | Technical / White Paper

Sanitary product recovery ("pigging") is in wide use by food manufacturers that pump liquids or wet products.
It gives a high ROI and...

Related suppliers

Follow us

Featured Events

View more


View more