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4 - MILLENNIALS REMAIN MOST LIKELY TO BUY SHELF STABLE PRODUCTS ONLINE

By Elaine Watson

18-Jun-2017 - Last updated on 15-Jun-2017 at 23:17 GMT

However, Millennials continue to select a narrow range of products to purchase online (cleaning products, pet food, baby food and some salty snacks and sweets), and are less likely to buy fresh bakery, meats, seafood, fresh produce or refrigerated dairy online.

US grocery shopping habits, from GMOs to QR codes: Are you up to speed?

1 - CHANNEL FRAGMENTATION

2 - CO-SHOPPING IS THE NEW NORMAL

3 - 43% OF MILLENNIALS SHOP ONLINE FOR GROCERIES IN 2017 VS 28% IN 2016

4 - MILLENNIALS REMAIN MOST LIKELY TO BUY SHELF STABLE PRODUCTS ONLINE

5 - QR CODES: IT'S AN AGE THING

6 - SCANNING QR CODES ‘TAKES TOO MUCH TIME’

7- GEN XERS WITH KIDS MOST LIKELY TO USE GROCERY STORE APP

8 - HOUSEHOLDS WITH KIDS MORE LIKELY TO USE DIGITAL COUPONS, SCAN BARCODES FOR PRICES

9 - MILLENNIALS ARE MORE INTERESTED IN COMPANY NARRATIVES

10 - SHOPPERS CLAIM TO AVOID GMOs FOR HEALTH, NATURAL-NESS, TRANSPARENCY CONCERNS

11 - SHOPPERS BUY LOCAL FOR FRESHNESS MORE THAN SUSTAINABILITY REASONS

12 - SHOPPERS THINK HOME COOKED FOOD IS HEALTHIER

13 - MULTI-PERSON HOUSEHOLDS STRUGGLE TO EAT TOGETHER

14 - FAMILY MEALS MORE HINDERED BY DIVERSE SCHEDULES THAN TASTES

15 - HOUSEHOLDS WITH KIDS HAVE HIGHEST ADOPTION RATES FOR RETAILERS' PREPARED MEAL SOLUTIONS

READ THE FULL REPORT

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