Beyond the label...
Castoreum from beavers' anal secretions can also be used in natural flavors, which might surprise many consumers, he said. But just as firms aren't required to state on the label if animal bone char is used to decolorize cane sugar, they are not required to list animal ingredients that are present in, or used to make, natural flavors, added Jacob. "We have formed a strategic alliance with [Valencia-based flavor house] Flavor Producers to supply exclusively vegan flavors so people know that animal ingredients are not being used."