STYR Labs: Sport supplement subscription—fitness tracker and scale included
In the personalized sport nutrition space,STYR Labs differentiates itself with an entire suite that involves a sleek scale and Fitbit-like sports tracker. By weighing oneself on the scale and exercising with the tracker on, the tedious process of inputting data is removed, and based on the stats these gadgets collect, users get personalized supplements formulated for them, with all the information presented in a mobile phone app.
Users can then decide if they want to order and subscribe to these supplements, choosing between a personalized multivitamin or a personalized whey protein (or both) that get sent in sachets or 1 lbs bags.