The future of fresh?
While shrinkage, low population density and the sheer size of the country help to explain why US fresh food penetration lags behind that in UK retail, things are changing, with the growth of instore prep, growing traction for HPP, and supply chain improvements, says Bernstein.
“Things have improved so much that it is now economic for meal kits like Blue Apron to deliver direct to the home, with other business models like Amazon Fresh, Fresh Direct, Munchery, Chef'd, and Peapod also benefiting from such improvements.”