How should CPG manufacturers allocate trade spending in future? By Elaine Watson 26-Sep-2017 - Last updated on 27-Sep-2017 at 15:07 GMT Facebook Twitter Linkedin Email to a friend Manufacturers, meanwhile, will have to consider whether their traditional trade-support budgets are better used for loyalty-building programs for consumers online, rather than driving short-term sales in stores, adds Bernstein. The Amazon effect: How will we shop for food in 2030? E-commerce rewrites the rules As retail becomes replenishment, the battle will be to own the customer How will the growth of ecommerce change the power dynamic between retailers and suppliers? Alexa, I need batteries! What will grocery stores look like in future as food ecommerce grows? The ever-shrinking center of the store How should CPG manufacturers allocate trade spending in future? Online channel accounts for 3% of grocery sales globally Online market share far higher in China and the UK Amazon… Goliath? Or David? Does everything Amazon touches turn to gold? Amazon, ALDI, Lidl… the disruptors? Who will Lidl and ALDI take share from? The future of fresh? Private label penetration rates Prev 1 … 6 7 8 9 10 … 16 Next