How will the growth of ecommerce change the power dynamic between retailers and suppliers?
By Elaine Watson
- Last updated on
In stores, hundreds of brands vie for attention. In web-based ordering, the real estate shrinks to the size of the screen, while in voice-based ordering, it shrinks even more, says Bernstein. “As the amount of real estate for choice shrinks, the power of the retailer grows as it controls what goes in the remaining space.”